Marketing Campaign for Sainsbury's Organic Products

P R O M O T I O N A
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M A R K E T I N
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C A M P A I G N

CHOOSE A BRAND/PRODUCT OR SERVICE
SELECTED FOR CAMPAIGN
Introduce the brand/product or service the brand
history Explain their brand/product or service market
segmentation?
• Sainsbury's is the leading supermarket which tends to provide
the quality products to the consumers. It was founded in 1869
by John James Sainsbury. Sainsbury's is introducing the
organics products to the consumers.
• It was established in the partnership with various individuals.
Grocers here introduced in the business in 1903. After that the
organisation is delivering various products and services.
• Sainsbury’s is rich in providing the quality products to the
consumers. The organisation is providing the organic products
which includes protein bars and drinks products could help
them to attract new audience. It will target the age group
between the age of 25 to 45 years.
• The organic products are made without the synthetic
chemicals which includes the main made fertilizers etc.
Sainsbury's is providing the organic products which helps them
to attract new individuals in the market.
• The market segmentation includes demographic, psychographic,
behavioral, geographic, and firmographic segmentation.
• The brand is providing various organic products which includes
protein bars, organic drinks etc.
• The segmentation is done on the basis of demographics for
Sainsbury’s. The age group of people which lies between 25 to
45 years.

4 P ’ S (B R AN D VISION)
Price
• Sainsbury’s is using the
competitive pricing
strategy through which
they can attract a lot of
customers. The main
benefits is it helps the
Sainsbury’s to find the best
price for their organic
products.
• The aim of setting such
pricing strategy of
Sainsbury's is providing
the organic products to
enhance the lifestyle of the
consumers with better
nutritious products.
Product
• The organic product is
offered to create market
revolution. It helps the
customers to follow the
healthy lifestyle.
• Sainsbury's is offering the
organic products idea due to
the changing lifestyle trends
of consumers.
• The organic products which
includes protein bars and
drinks will help to attract
new audience.
Place
• The organic products which
includes protein bars and
drinks will be sold on the
online platforms and the
Sainsbury’s stores which is
all across the world.
• The brand can sell the
products in different stores
which is established in
multiple regions.
• There are 700 stores present
to provide the accessibility
of organic products to the
consumers.
Promotion
• Sainsbury's could use the
influencers in order to
promote the organic
products which is protein
bars and drinks. The social
media platforms could also
be used which includes
Facebook, Instagram etc.
• Sainsbury's will be able to
encourage new customers by
using best promotional tools
for their organic products
campaigns.

C A M P A I G N C O N C E P T B U IL D
What is the aim of the campaign? Who is the audience you aim to target? What is the message you want to
tell?
• The main aim of the campaign is to create a
valuable customer base with the organic
products which includes protein bars and
drinks. Sainsbury’s is empowering the healthy
lifestyle of the health conscious customers.
• The campaign will be launched on social
media in order to reach the customers of age
group of 25 to 45 years.
• Scope of this particular campaign is to
enhance the overall sales in the market and to
gain competitive advantage.
• Due to the changing market scenario the
needs of the healthy and nutritious products is
rising and will help to enhance the sales of
organic products.
The main target audience for this particular campaign
is the individuals which have the purpose to follow a
healthy lifestyle.
• Millennials - On the basis of demographics the
target audience which lies between the age of 25
to 45 years. The person which is 25 he to 45 years
could be attracted with the help of protein bars
and organic foods.
• Gen Z - For the age group which lies below 18
years The main focus is to attract the parents
which could buy the drinks for their kids.
• The message is to enhance the lifestyle of
customers by providing quality and healthy
products.
• Organic products is provided without any
preservatives.
• The main message is to enhance the lifestyle
of consumers by providing organic
products.