Sale of Nestle Products

This presentation discusses the sale of Nestle products and their marketing plan. It covers the company background, the role of team members in the project, the company's mission and vision, the market plan, and planning strategies. The conclusion highlights the effectiveness of the marketing plan in capturing the market.

SALE OF
NESTLE
PRODUCTS

INTRODUCTION
Nestle is one of the world 's largest beverage and
food company operating in UK. Company
make a marketing plan in order to promote
their goods and service effectively in a market
which will be able to satisfy requirements and
needs of customers.

COMPANY BACKGROUND
Nestle is one of the leading FMCG company
which was established by Henri Nestle.
Product portfolio of company is of more than
500 products all around the world and
making good serving to its customers. It was
on the rank 72in year 2014 in Fortune Global
500.

ROLE OF TEAM MEMBERS IN
PROJECT
 CEO
1. Give answers to support committee and board.
2. Look for project and service delivery.
 Operations head
1. Manage stock
2. Acquire and manage supply
 HR
1. Solve problems of employees
2. Maintain workers relation

PITCH
Mission “ To positively improve the
quality of individual's life of
world by all that which is being
done through company's
product, brand and people”.
Vision To be recognised leading
wellness, health and nutrition
company in world.
Market Plan Company has made a plan to
offer their products with low
price and determined their easy
availability all over the area so
that customers will not face any
difficulty in buying products.
Planning strategies Market penetration and Product
development

CONCLUSION
It can be concluded that, in order to capture
market of double bay area, Nestle make use
of effective marketing plan. It includes
segmentation, SWOT and use of product life
cycle with the help of which company will be
able to cater desired market in appropriate
manner.

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