Sales and Marketing: Relationship Management and STP Model

SALES AND MARKETING

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO1..................................................................................................................................................3
LO2 .................................................................................................................................................6
STP Model(Segmentation, Target, Positioning)..........................................................................6
LO 3.................................................................................................................................................9
A potential new target group for Samsung and suggestions to cater to their specific needs and
requirements. ...............................................................................................................................9
LO4................................................................................................................................................11
Changing the current product or service strategy of Samsung..................................................11
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
Sales and marketing refer to the two business functions which are very important for any
organization, and they work at same place in an organization. They both helps in generating
leads and revenue for the organization. Sales refer to all those activities which leads to commerce
of products and services and on other hand merchandising refer to activity of getting people
curious in trade good and services being sold. Samsung is one of leading brand in electronics
market which deals in all kind of electric product and services. The company was founded in
1947 with name of Samsung Mulsan Gongsa. They have made all kind of product with the latest
technologies in their product. Company is developing all new technologies and is one of the
leading seller of mobile phones in today's market. Its competitor are apple, one-plus which are
giving the company a great competition. The report will explain the relationship management
and its importance in understanding customer relation and expectation. Report further analyse
the segmentation, target market, positioning of brand in it. The strategies and the innovation will
be discussed and viable solution to meet customer needs in specific targeted group (Sigala,
2018).
MAIN BODY
LO1
Technologies: - Technology is an entity, both immaterial and material, made by applications of
physical efforts and mental efforts in order of achieve values. It refers to machine and tools to
solve real live issues and problem.
Role of technologies: - The roles of technologies are very important in today's world as you are
surrounded with technologies. Everything is connected to technologies in life and technologies
are made to ease working of human and reduce time and efforts. It helps in communication, time
shifts and lower transaction cost for multiple actions (Meng and Boyd, 2017).
Relationship marketing: -
Relationship marketing focus on customer retention for the firms and organization and
satisfaction and valuing customer. The main purpose of relationship marketing is to nurture
current customer first than going for new customer. Every customer for company is important
but it's important to retain old customer than shifting towards new.

Relationship marketing is important and technology plays a very important part in this with
helping Samsung to connect and improve the relation with the existing customer and do
relationship marketing.
Current technologies in improvement of relationship management: -
Customer service: - Customer service is a new way of technologies which is helping Samsung
more in improving there relationship management. Samsung is providing great customer services
to improve the relation and bond with existing and new customer so that they can take service
from company at any place any time. Customer service technologies are helping in both online
and offline ways.
Social media: - Social media is one of the biggest platform in today world and this innovation
and technology helped company in achieving a larger audience, social media helps Samsung in
getting a wider audience as well a place where they can put there content and data for wider
people. People nowadays use every social media platform which is one of the benefit for
companies to utilize this in promoting and expanding business.
Email marketing: - Relationship management include communication and email marketing is
one of the technology which helps in developing the relationship with the existing customer and
also with new customer with queries they have. It is one of the ways in which Samsung utilize to
nurture there audience and stay connected with them and solve there issues so that they feel
connected and felt important about being a part of the company family.
Loyalty referral programme: -This is one of the ways which attract more audience these days
as it gives a good rewards and cashback from company to make a new person connect to the
company by purchasing product and joining company family. When a customer refers new
customer to the company then company provide a good cashback and rewards to the customer
which improve there bond and nurture there relation.
Survey and Questionnaire: - The current technologies which are improving the feedbacks and
views of customer can be evaluated by surveys and questionnaire as this technologies help
Samsung in getting a proper review and feedback about there product and services and where
they are lacking in their services which they are giving to customer. It also helps in improving
customer relation as feedbacks will help Samsung in understanding the issues they need to focus
and work on them to retain customer and there loyalty.