logo

Macro Environment, Profitability and Decision Making of Samsung

   

Added on  2021-01-03

12 Pages3555 Words349 Views
MARKETS SEGMENTSAND DECISION MAKING
Macro Environment, Profitability and Decision Making of Samsung_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11- Describing the industry market for Samsung organization and evaluating current trends ingrowth, profitability and macro environment (pestle factor).................................................12. Nature of competition in Tele-com business and SWOT analysis:....................................33- Examining the major markets for Samsung and identifying it's primary and secondarytarget markets.........................................................................................................................44- Involvement of primary segment in decision- making of Samsung..................................55- Taking into consideration primary segment, their level of involvement and competition,creating a positioning map for the market place....................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
Macro Environment, Profitability and Decision Making of Samsung_2
INTRODUCTIONMarket segmentation is form of dividing people in market place into two parts that isprimary and secondary. In addition to this, on basis of market segmentation, decision makingprocess can be also done. Moreover, in this report market of Samsung, it's growth, profitabilityand environmental factors are discussed. SWOT analysis of Samsung is also mentioned in thisreport. Further, it is describing about involvement of primary segment in decision makingprocess of Samsung organisation. Lastly this report covers positioning map of Samsungconsidering level of people's involvement, competition and primary segment in it.MAIN BODY1- Describing the industry market for Samsung organization and evaluating current trends ingrowth, profitability and macro environment (pestle factor).Telecommunication industry is a combination of all different companies that providesinformation and data transmission products and services. It relates to the technology which ismade up of telephonic companies such as Samsung, Nokia, I- phone etc. Samsung is known asone of the best leading mobile technology in world (Winkler and et.al, 2015). Telecom sector ofSamsung provide services in terms of TV, cell phones, laptops, broad bands and wirelessservices also. Samsung comes in categories of consumer discretionary and also in informationaltechnology. This combination of both categories has lead Samsung to top around the world.Current trends:In this digital world of technology people are attracted towards different products suchas TV, cell phones, laptops and online services (Ellis and Caruana, 2018). For fulfilling servicesand demand of customers Samsung is formulating new strategies and inventing new productsday-by-day. Samsung is leading at number one position in the world of smartphone market. Itsshare was 22.8%in 2016. Growth: Samsung has achieved development for more than three decades in industry. They playa vital role in evolution of mobile category (Hernández-Méndez and et.al, 2015). In the presentsituation, their growth is more as they have strong tracking power and is stable in making newinventions. In addition to this, Samsung is achieving higher progress in industry and it may taketechnology to new level. It has over 50,000 research and developers which are experts in1
Macro Environment, Profitability and Decision Making of Samsung_3
providing digital services. Their growth is very effective as they are financially stable and inbringing new innovations (Smyth and Lecoeuvre, 2015). Samsung is a powerhouse ininnovation by providing better and advanced technologies to customers in market. Samsung wasa leader in technology for creating innovations. It has recognised as best leading company inKorea and was also known internationally. Profitability:Samsung grows wisely as they are world's best maker of smartphones, TV's, laptops andmemory chips (Lei and Moon, 2015). Their share in market was 5.2 percent which hasincreased to 14.8 trillion. In this business of smartphones, Samsung is strong in global sales.Overall, Samsung will perform better in upcoming quarters as its growth and profitability isincreasing continuously.Macro environment (PESTLE):Samsung is focused in operating their services in more countries. They provide differentgadgets and appliances such as TV, cell phones, laptops and wireless services to customers(Nielsen and et.al, 2015). Main focus of this report in this section is on external factors ofSamsung. In addition to this, it can be analysed through PESTLE which is discussed below:Political: Wherever Samsung is operating in market, the environment is conducive to itsoperational services. But there are also minor irritants in market of India as well as in foreigncountries (Sampath and et.al, 2015). Moreover, Samsung is facing many challenges politically.Their political culture is not stable.Economic: It's economy level is growing rapidly in the world. In addition to thisinflation rate is also high (Nayeem and Casidy, 2015). This is a reason for Samsung that theyare pushed in emerging markets for developing more in the world. Social: The purchasing power is increasing with need of communication in world. As itis globally based, Samsung is influenced by lifestyle of people and provides services accordingto customer's need. In each country, social factors are different based on their needs.Legal: There are different rules and laws basedon nation policies. Moreover, Samsungin Australia follows Australian policies and also they operate globally. Hence, Samsung followsspecific rules based on that particular nation.2
Macro Environment, Profitability and Decision Making of Samsung_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Innovation and Commercialisation
|16
|4632
|88

Marketing Management for Apple Company's iPhone in Australia
|16
|3898
|176

Marketing and Management of Apple Inc - Report
|20
|3318
|87

Managing Innovation in Business - PDF
|12
|3306
|244

Paper on Marketing Management
|13
|3216
|55

Marketing and Management TABLE OF CONTENTS
|12
|3656
|72