Gatorade Smart Watch: Innovative Energy Drink Solution

Sales and Marketing
Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
This report must include an assessment of the concepts of segmentation, targeting and
positioning specific to a product or service............................................................................3
STP of particular product.......................................................................................................3
You are required to create a rationale for innovation in a new product and/or service design
for your chosen product/service in meeting the needs of customers in line with your chosen
organisation’s strategy............................................................................................................6
Choose a specific target group within the framework of your chosen business and create
viable solutions that would appropriately those specific target customers’ needs.................6
Your report should include a comprehensive evaluation of the role of data in improving
relationship marketing within your chosen business. You must also evaluate how the role of
data improves the target customer’s expectations and level of service provided...................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
Books and Journals...............................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Sales and marketing is the two way business function that prominently impact the
generation towards the sales and revenues. For this, marketing tends to undertake enhancement
for the awareness regarding the products and services for the effective intention for growing
business. In relation with this, sales depict the prominent activities in terms of selling suitable
goods and services. For this, the overall objectives of company are to grow for the business and
undertake prominent approach which differs from each other (Sleep, Lam and Hulland, 2018). It
depict the creative approach which is opted for the effective development of business which is
done in terms of enhancing the business for an organisation. In regard of this, sales professionals
directly contact for customers in terms of closing the deal. In relation with this, Marketing is the
effective part of sales and also opt effective products and services in terms of identifying that
needs and wants of customers undertaking the competitors as well. Marketing prominently
impact sales in several ways as the market of product also tends to impact the sales process.
To carry forward this report, Gatorade company is considered which is an American
manufacturer of the sports themed beverages and food products. Currently, company tends to
manufactured by the pepsico and also distributed across 80 countries. Besides this, the report
tends to cover the prominent assessment of the concept of company considering the concept of
segmentation, targeting and positioning for the particular product and service. Along with this, it
is also important to create rationale for the unique product in terms of meeting the needs of
customers. Particular market is targeted in order to create viable solution for the particular needs
of customers. Lastly, report tends to evaluate the prominent role of data to enhance relationship
of marketing for the chosen business to improve the expectations of target market (Johnson and
Matthes, 2018).
MAIN BODY
This report must include an assessment of the concepts of segmentation, targeting and
positioning specific to a product or service.
STP of particular product
The present report is based on the Gatorade which is an American company and deals in
sports products and drinks. Presently, the innovation which is done by Gatorade is Smart Watch

which show that when it is required for individual to consume energy drink as per the
requirement of body and energy level.
Segmentation can be defined as a process of dividing the market of Organisation in small
segment so that organisation can achieve profitability. Segmentation is a process which is related
to dividing the market of organisation according to the needs and requirements. Segmenting is an
important process in organisation has it helped form in managing the market according to the
needs and requirements (Madhani, 2017). Gatorade is going to segment its market and different
categories so that it can easily implement its new smart watch within the market which include
different features of providing consumer energy drink as per the requirement of body and energy
level. There are various factors of segmentation which can be used by Organisation in order to
divide the market and achieve the objectives of market in an appropriate manner. In context of
this, organisation is using appropriate system where it will divide the market according to the
requirements. There are different kinds of segmentation which are used by Organisation in order
to implement its smart watch within the market. All of these are discussed below:
 Demographic segmentation: It is one of most commonly used and popular method
which is used by the organisation in order to segment its market according to the needs
and requirement. Under this kind of segmentation organisation used to divide the market
according to age gender income location family situation annual income education and
various other factors which are helpful in targeting the customer segment between
business to customer audience. In relation to the chosen organisation, it is going to target
the customer between the age group of of 12 to 80. Organisation also going to target
customer according to the income basis where it will target both middle and upper class
by providing different gadgets. In relation to targeting middle class organisation will use
chief pricing policies where for targeting higher class organisation will use to provide
extra features in it smart watch.
 Psychographic segmentation: psychographic segmentation can be categorised as
audience and customer bi factor that will directly relate to the personalities and
characteristics. It include number of segmentations which are personality traits values
attitude interest lifestyle psychological influences and many other. In context of chosen
organisation, it is going to launch a smart watch which consist different information. And
this organisation is going to target different personality traits and values. Where