Sales and Marketing Report

Sales and Marketing Report
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INTRODUCTION 250....................................................................................................................4
MAIN BODY...................................................................................................................................4
Evaluate the role of current technologies in improving relationship marketing within your
chosen organisation. You must also analyse how the data obtained about customers
contributes to the improvement of consumer expectations and service excellence, especially
through online means.............................................................................................................4
Evaluate the current segmentation strategy of the organisation. Identify how these strategies
can be improved and what impact this will have on its targeting and positioning strategies.6
Create a rationale for innovation in a new product and/or service design for your chosen
product/service in meeting the needs of customers in line organisation’s strategy...............8
Viable solution to meet consumer needs within specific target group and review the
effectiveness of these..............................................................................................................9
CONCLUSION 200.......................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
Sales and marketing is defined as an effective measure through which organisation can
influence attention of customers towards organisational products and services. Main aim of sales
and marketing is to enhance revenue generation capability of organisation. It is essential for an
organisation to undertake sales and marketing techniques according to the current prevailing
trends in order to influence mindset of customers towards organisational offering. With the help
of effective sales and marketing techniques organisation can maximize their competitiveness in
respective marketing segment in effective manner (Leach, Epler and Wang, 2020). Present
report has been conducted on Gatorade which is an American manufacturer of sports bases food
and beverage product. This company is offering high quality products to customers. In this report
formative discussion has been conducted on the concept of STP in context to a specific product
or services. In addition to this report also include discussion on the rational for innovation.
Furthermore, role of data in improving relationship marketing is also included in this report,
along with specific strategies to which company can maximize their sales.
MAIN BODY
Evaluate the role of current technologies in improving relationship marketing within your chosen
organisation. You must also analyse how the data obtained about customers contributes to
the improvement of consumer expectations and service excellence, especially through
online means.
Current technologies like internet and social media plays most important role for an organisation
in terms of improving relationship marketing. Relationship marketing is characterized as a
process within which an organisation maintains strong relationship with customers with the help
of various elements like trust, commitment and more (Bhavsar, Diallo and Ülkü, 2020). It helps
an organization in examining the current circumstance and utilizing the possible assets in a
fitting manner so that structure can deal with its capacity and accomplish better unbiased.
Identify the customer requirements:
Data is valuable to the association in recognizing the needs as well as demands of customers in
an effective manner. This is on the grounds that information is identified with the latest things
within business environment which are utilized in order to improve the segments of their
working. Main aim of this is to determine customer’s requirements and satisfy them accordingly.
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This is useful in distinguishing the elements of various clients and utilizing these capacities and a
suitable way (Sinha and Mukherjee, 2020). There are number of capacities which can be utilized
by association to accomplish the goals and play out these capacities in a proper way. Data plays
most important role that not only allows organisation to maximise overall level of consumer
satisfaction but also facilitate entity to ensure long sustainability.
Help in analysing requirements of customer:
Data play most important role for an association in examining the needs of customers and
utilizing the latest things as indicated by the necessities. This can be seen that there is various
data which help in recognizing customers requirements. It has been evaluated that by
investigating them organisation can serve them in better manner. It has been evaluated that,
organisation can utilize diverse sort of data which are accessible at different stages that can be
gathered with proper evaluation and analysis. These data is valuable to the association in
investigating the current necessities of customers within market. Thus, it has been underlined
that data plays essential role in analysing customer’s needs that allows organisation to satisfy
them at great extent.
Use of data in making improvement in customers’ expectations.
Data is an effective measure that significantly allows an organisation to make improvement in
expectations of customers. With the help of data organisation can effectively evaluate needs and
demands of customers and can further satisfy them with appropriate measures. There is a
technique for utilizing the framework which will help in gathering the data through which
organisation can serve customers with best. In this organisation is required to utilize each one of
those raw numbers which are gathered to investigate the capacity and accomplish the targets of
firm (Blank, 2020). Along with this, organisation must also use to interface various individuals
those who are connected with the brand by finding out about the particular necessities of
customer and group of consumers those who are interested in organisational products as well as
services. Furthermore, it has been evaluated that it is essential for organisation to emphasise
upon the brand and pay attention to undertake regular feedbacks from customers. This will
likewise empower association about the buying propensities for client inside the market so that
organization can without much of a stretch objective its focused on market by utilizing proper
techniques of advancement. This is useful to the association in accomplishing its targets and
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