Sales techniques - Its Applicability and Advantage with The sales structure .

Running head: SALES AND SELLING
SALES AND SELLING
Task 2
Name of the Student
Name of the University
Author Note

SALES AND SELLING
Executive Summary
Selling and sales form a key part of the enterprise. In association of this, it can be critical to state
that, the enterprise would be required to engage in consistent activities in order to ensure that,
they are being able to engage in success. The enterprise chosen is the entrepreneurial initiative of
handcrafted accessories. The particular report has discussed the sales techniques, its applicability
and advantage along with the sales structure as appropriate.

SALES AND SELLING
Table of Contents
Introduction......................................................................................................................................3
Industry trends.................................................................................................................................3
Key principles and techniques of successful selling relevant to the firm........................................3
Selling through others as a concept. Critical analysis of the sales technique..................................5
Critical Analysis of how these principles and techniques contribute to building and managing
customer relationships.....................................................................................................................5
Evaluating sales structures relevant to the product range................................................................6
Critical assessment of the implementation of different sales structures, illustrating with specific
organizational examples..................................................................................................................7
Explaining the sales strategies maximizing profitability as a critical element of corporate account
management within a defined sales structure..................................................................................7
Evaluating and recommending how an efficient sales structure can improve financial viability
and assist a strategic advantage over competitors...........................................................................8
Conclusions and Recommendations................................................................................................8
References........................................................................................................................................9

SALES AND SELLING
Introduction
Sales forms an essential part of the organizational activities and in consideration with
this, it becomes effective to mention that in order to engage in successful operations, it becomes
essential for the firm to engage in adequate sales techniques and operations which would allow
them to engage in successive achievement of adequate sales objectives and earn higher revenues
(Ardjouman and Asma 2015). Therefore, the focus of this study lies on understanding how the
entrepreneur would be required to sale and market its products and in consideration with this, the
different sales techniques, the sales principles and related structures as well as the different
means of selling will also be described and analyzed (Kickstarter.com 2020).
Industry trends
The handmade fashion products have become adequately popular. In association with
this, it can be stated crucial to mention that, all businesses would be required to see to it that, the
different consumers are now craving for the handmade items in this digital age (Armstrong et al.
2015). In association with this, it becomes important to state that in the world of digitalization
where the different clothes ae machine made, various customers are habitual to using thee
handmade accessories. Moreover, this has further become more popular in consideration to the
fact that, it assists in ensuring that, the different customers want to support industries whereby
small scale operations are essentially involved and the different individuals who are involved in
the operations are starting out new. In association with this, the enterprise will be able to prosper
well (Bagozzi et al. 2018).
Key principles and techniques of successful selling relevant to the firm
Selling can be referred to the act of exchanging goods in return for money. In association
to this, it becomes effective to state that, the different enterprises are required to sell their
products in a manner such that the relationship between the buyers and the sellers becomes very
strong. Therefore, in this section the different principles of selling were discussed (Hackley,
Hackley and Bassiouni 2018). This will then be followed by the discussion on the manner in
which the principles of selling are related to the product which is being discussed adequately.
1) Selling is all about relationships.