Sales Management

Sales Management
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Executive Summary
Document has presented the information about different products and services offered by
Homesweet Homegrown, where the focus has been made to selling Heirloom Chili Pepper
Subscription Box with the help of different marketing strategies and approaches. Also, critical
analysis has also been done while focusing or analysing different principles and techniques that
would contribute to enhancing the sales of Heirloom Chili Pepper Subscription Box. Away with
this, appropriate sales structure adopted by Homesweet Homegrown in order to target customers
with the developed product range.
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Table of Contents
Executive Summary.........................................................................................................................2
TASK 2............................................................................................................................................4
1. An introduction to product or service range supported by company data and industry trends.. .4
2. Describe and explain the key principles and techniques of successful selling relevant to the
company...........................................................................................................................................5
3. Describe the concept of ‘selling through others’ and explain the importance and advantages of
using this sales technique. Use relevant examples to enhance your answer....................................6
4. Critically Analyse how these principles and techniques contribute to building and managing
customer relationships. Use examples from your own organisation as well as from other
organisations....................................................................................................................................7
5. Evaluate sales structures relevant to the product range...............................................................8
6. Critically assess the implementation of different sales structures, illustrating with specific
organisational examples...................................................................................................................8
7. Explain sales strategies maximising profitability as a critical element of corporate account
management within a defined sales structure..................................................................................8
8. Evaluate and recommend how an efficient sales structure can improve financial viability, and
assist a strategic advantage over competitors..................................................................................9
9. A set of conclusions and recommendations feeding through to an executive summary.............9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11
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TASK 2
1. An introduction to product or service range supported by company data
and industry trends.
Sales management can be defined as a process, which helps a company in formulating
plans in order to develop sales force, implementing sales techniques and it also aid in
coordinating sales operations as well. Basically, sales management directly helps a firm in
maintaining, enhancing sales of a product and also it aid in meeting targets. Therefore, it is must
for both entrepreneurs and existing business organisations to have a strong sales management
strategy. In present report, the specific innovative product that has been taken into consideration
is Heirloom Chili Pepper Subscription Box of the company named as Homesweet Homegrown,
which was found by Robyn Jasko (Entrepreneur). Report, is covered with a sales script and
information in relation to different products along with the service range of Homesweet
Homegrown. Lastly, recommendations will also be presented for the betterment of the whole
business.
Robyn Jasko who is the farmer/founder of Homesweet Homegrown has developed an
seasonal product i.e. Chile Pepper Subscription Box in order to enhance the use of natural
farming and also trying to pull students and consumers much more close to the nature, where
they can get to know about how they can produce the best quality Chile Pepper. Including this,
the product i.e. boxes are going to come within different forms like three-month subscription or a
one-time sampler.
Basically, what this company is going to offer in this product is particularly each variety
of Chile pepper, which will specifically going to come under a profile card for customers. This is
where, potential customers could effectively develop their own knowledge in relation to food
pairing, Scoville rating, flavour profile so on of every single pepper that has been grown by
Homesweet Homegrown. Including this, company with the product, which is Chile Pepper
Subscription Box it will include a range of elements like instructions for storing and recipes of
the peppers that they can cook considering the particular procedure.
Strategic Sales Approach
This is considered to be one of the crucial action plan that may help an organisation in
hitting desired numbers in relation to sales. In present time, company i.e. Homesweet
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