Sales Development and Merchandising

TASK 1, 2
SALES DEVELOPMENT
&
MERCHANDISING

Table of Content
 Introduction
 Key components of the product/ service
 Product mix
 Contribution of market segmentation
 Factors affecting the buyer behaviour
 Assess appropriate advertising media
 Role of external merchandising
 Conclusion
 References

Introduction
Sales development and merchandising forms a integral part of hospitality indu
stry where in a firm aims at generating high volumes of sales in order to incre
ase its profitability and market share.
Hilton hotel corporation is one of the flagship brands in hospitality industry w
hich was established in 1919 in Cisco, Texas, UK

Key components of the product/ service off
ered by Hilton
Hilton hotels being one global hotel chain offers
a variety of services by catering all their require
ments ranging from fitness routine to spending q
uality time or in conducting their business.