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Sales Development and MERCHANDISE TABLE OF CONTENTS INTRODUCTION

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Added on  2021-01-01

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SALES DEVELOPMENT AND MERCHANDISE TABLE OF CONTENTS INTRODUCTION 1 TASK A1 a) Discussion on ranges of contributions to sales and profit elements in the product mix (1.2) 1 b) Accessing the contribution of market segmentation in maximising sales (1.3) 2 TASK B3 a) Description on the factors affecting behaviour of buyer (2.1) 3 TASK C5 a) Description on evaluation of personal selling technique and (its recommendation for improvement (4.1) 5 b)

Sales Development and MERCHANDISE TABLE OF CONTENTS INTRODUCTION

   Added on 2021-01-01

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SALES DEVELOPMENTAND MERCHANDISE
Sales Development and MERCHANDISE TABLE OF CONTENTS INTRODUCTION_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK A...........................................................................................................................................1a) Discussion on ranges of contributions to sales and profit elements in the product mix (1.2)................................................................................................................................................1b) Accessing the contribution of market segmentation in maximising sales (1.3).................2TASK B...........................................................................................................................................3a) Description on the factors affecting behaviour of buyer (2.1)...........................................3TASK C...........................................................................................................................................5a) Description on evaluation of personal selling technique and its recommendation forimprovement (4.1)..................................................................................................................5b) Discussion on influence of operational design on sales revenue (4.2)..............................5TASK D...........................................................................................................................................6Covered in PPT.......................................................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
Sales Development and MERCHANDISE TABLE OF CONTENTS INTRODUCTION_2
INTRODUCTIONSales focuses on selling product to individuals in retail environment. In this, sales can betermed out as an activity in which goods and services are sold to create profit. In addition to this,selling activities will cover acquisition, appropriation, requisition and direct interaction withbuyer at the point of sale. It is translation between the two parties in which buyer receives thegoods, services and assets in exchange of money (Gregory, Ngo and Karavdic, 2017). Thepresent report is based on having proper development in sales development and merchandisingactivity in a proper manner. Moreover, this assignment is describing business activities of Hotel Hilton UK, which isglobal leading brand it focuses on customer’s experiences and its requirements so that firm canbecome popular in market. Hapsari (Stoffers and Gunawan, 2017). In addition to this, this reportwill cover the things there are elements of products, external merchandising in order to maximisecustomer volumes, evaluation of differed promotional activities and define number of keyprinciples for effective training so that issues in relation to sales can be sorted. Moreover, it canbe termed out as an agreement between the buyer and seller for the security of brand. TASK Aa) Discussion on ranges of contributions to sales and profit elements in the product mix (1.2)In this, term product can be termed out as product assortment and it is referred as totalnumber of product which company offers to its customers. It refers to a variety of products that isoffered to customers. In this, product mix is that group in which company uses to sell theirproducts in market. The product line of company must be unique so that it can attract customersin market. In this way, there are four dimensions of product mix that is as follows: - Width- In this, width or breadth of firm product mix refers to number of product lines that ismanufactured by firm. It consists of different categories of goods and services. (Itani, Agnihotriand Dingus, 2017). It can be understood by giving an example if company produces soft drinksand juices that means it is having two product mix.Depth- It will be inclusive of number of copies or the number of items that is available tocustomers to choose from. In this, depth is referred as variants of product in the line of goods andservices. 1
Sales Development and MERCHANDISE TABLE OF CONTENTS INTRODUCTION_3

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