Sales Development and Merchandising

Sales Development and
Merchandising

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK A...........................................................................................................................................1
1.2 Contribution of product mix to sales and profit....................................................................1
1.3 Contribution of market segment to maximise sales..............................................................2
TASK B...........................................................................................................................................3
2.1 Discussion of various factors affecting buyer behaviour.....................................................3
CONCLUSION................................................................................................................................4
REFERENCES ...............................................................................................................................5

INTRODUCTION
In current business world, the concept relating to getting more sales and maximising
profit by attaining more and more number of customer is known as sales development and
merchandising (Hayes and Nenemeier, 2019). Companies either selling product or providing
services have a specific plan to increase the number of customer by targeting new market
segment and developing advance features in product and services. In this report Ritz hotel is
selected to better understand the concept of Sales development and merchandising.
In this project, contribution of product mix and market segmentation to maximise sales
and profit are discussed. Report also describe factors affecting buyer behaviour.
TASK A
1.2 Contribution of product mix to sales and profit.
One of the most luxurious hotel in the world is The Ritz-Carlton that offer supreme,
memorable and unexpected experiences to each and every customer visiting from all around the
world. The Hotel have the main aim to offer the fine professional and personal services in
hospitality which can makes customer to enjoy the cultured atmosphere and warmth while their
visit. Management of Ritz hotel is continuously trying to differentiate themselves from other
hotel offering the number of unique services. The Ritz-Carlton given spacious rooms,
comfortable accessories and private bath and they also continuously working to upgrade their