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Sales Development and Merchandising : Ritz hotel

   

Added on  2021-02-20

8 Pages2065 Words27 Views
Sales Development andMerchandising
Sales Development and Merchandising : Ritz hotel_1
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK A...........................................................................................................................................11.2 Contribution of product mix to sales and profit....................................................................11.3 Contribution of market segment to maximise sales..............................................................2TASK B...........................................................................................................................................32.1 Discussion of various factors affecting buyer behaviour.....................................................3CONCLUSION................................................................................................................................4REFERENCES ...............................................................................................................................5
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INTRODUCTION In current business world, the concept relating to getting more sales and maximisingprofit by attaining more and more number of customer is known as sales development andmerchandising (Hayes and Nenemeier, 2019). Companies either selling product or providingservices have a specific plan to increase the number of customer by targeting new marketsegment and developing advance features in product and services. In this report Ritz hotel isselected to better understand the concept of Sales development and merchandising.In this project, contribution of product mix and market segmentation to maximise salesand profit are discussed. Report also describe factors affecting buyer behaviour. TASK A1.2 Contribution of product mix to sales and profit.One of the most luxurious hotel in the world is The Ritz-Carlton that offer supreme,memorable and unexpected experiences to each and every customer visiting from all around theworld. The Hotel have the main aim to offer the fine professional and personal services inhospitality which can makes customer to enjoy the cultured atmosphere and warmth while theirvisit. Management of Ritz hotel is continuously trying to differentiate themselves from otherhotel offering the number of unique services. The Ritz-Carlton given spacious rooms,comfortable accessories and private bath and they also continuously working to upgrade their
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