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Sales Development Merchandising Assignment

   

Added on  2020-09-08

14 Pages3849 Words119 Views
Sales DevelopmentMerchandising

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1A. Define Buyer behaviour and discuss two factors that influence customer behaviour in thatorganisation............................................................................................................................1B. Internal merchandising material and evaluation of their effectiveness and recommendation.................................................................................................................................................1C. External Merchandising and their influence the Customer Turnmover............................2TASK 2............................................................................................................................................31. Most advertising media for the product to maximise sales. ..............................................3TASK 3............................................................................................................................................4B Measure the Personal selling techniques............................................................................6C. Propose Sales training programme and key principles......................................................7CONCLUSION................................................................................................................................7REFERENCES ...............................................................................................................................9

INTRODUCTIONSales Development Merchandising is the activity to promote the goods and services.Merchandising includes the quality, prices, design, layout, Which gives more sales revenue tothe company. Present report is based on TUI group which is multinational company of Tour andtourism in Germany. It will explain about the sales techniques and their principles. Apart fromthat it will cover internal or external Merchandising materiel. TASK 1A. Define Buyer behaviour and discuss two factors that influence customer behaviour in thatorganisation.Consumer is the king of the market. He is the person who enhance the sales revenue ofthe company. Buyers process is the systematic approach, They identifying the services and theirfeatures and then decide to purchase. Buyer behaviour is the systematic study of an individual orgroup of customers or identifying the goods and services. Consumer buying behaviour dependson the decision-making process during the purchasing. There are two factors which influencecustomers(Adrian, Phelps and Totten, 2017).Consumer Behaviour- Psychological Factors: This factor will affect the consumer behaviour strongly such as:Perception: It is an detecting the world and the circumstances around and after thattaking a choice in like manner. Each individual look as the world and the circumstancesin an unexpected way. The judging capacity and limit of each individual is extraordinaryand consequently the take a gander at the world in an unexpected way. This is the thingthat isolates the choice taking capacities.Marketing Campaign: Advertising is the key factor which influence customers’ buyingbehaviour made by them. Marketing promotional activities should remain goingcontinuously, so that consumer get attracted from this advertisement and get connectedwith the company. TUI which is a multinational travel and tourism company in Germanyis taken under consideration for this report. It has to promote their services on regularbasis to attract customers. In addition, attractive marketing campaign influence customersto purchase the services. Furthermore, marketing activities is the mediator betweencustomer and company.1

Consumer behaviour- Personal factors: This are the factor which can be influence to theconsume behaviour which can be describe such as follows:Economic Condition: Consumer spending power is the most effective factor. A positiveeconomic environment influence customers to purchase more otherwise not. It makesconsumer positive and confident to indulge in purchases. In case of crises may, it effectsTUI sales badly (Armstrong, Kotler, Harker and Brennan, 2015). On the off chance thatthe economic circumstance of a customer isn't great or stable it will influence his buycontrol, truth be told if the shoppers or the economy of a country is enduring a misfortuneit resistant influences the buyers buy or spending choices.Cultural and value factors: It is the most influence factors which affects the consumer indifferent ways. It is the factor which influence in the organisation due to which demand of theproducts has changes accordingly. B. Internal merchandising material and evaluation of their effectiveness and recommendation. Company name: TUIINTERNAL MERCHANDISING MATERIALSLISTEVALUATION &RecommendationsPackagingPackaging of TUI must beattractive and innovative whichattract customers towards them PresentationPresentation is the tool whichexplains the company. It is veryimportant to aware customersabout the company. Interior Design It is the tool which showscompany level. TUI needs tomake their interior attractivewhich gives more salesrevenue. Sales MaterialSales material should becustomer oriented which helpsTUI to get more clients.QualityQuality is the essential tool toenhance the sales of thecompany which will help to setan goodwill and attract morecustomer towards the firm.2

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