logo

Sales Development of Toyota Company | Report

   

Added on  2020-02-03

15 Pages4393 Words32 Views
SALES DEVELOPMENT 1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1, 1.2) Key components of product as well as how the product mix contributes to sales andprofitability..................................................................................................................................31.3 Role of market segmentation in maximizing the sales..........................................................7TASK B ..........................................................................................................................................82.1 A discussion about the factors affecting buyer behavior.......................................................82.2 An assessment of the advertisement media that can be used for sales development byToyota..........................................................................................................................................82.3 The use of external merchandising to maximize the customer volumes...............................9Task c...............................................................................................................................................93.1 Assessment of the influence of design and layout on customer spending ............................93.2 Review and evaluation of the effectiveness of internal merchandising materials...............103.3 Evaluation of different promotional activities according to different scenario...................11TASK D.........................................................................................................................................114.1 Evaluation of personal selling techniques ...........................................................................114.2 Influence of operational design on sales revenue ...............................................................124.3 Key principles that should be involved in as sales training program..................................12CONCLUSION .............................................................................................................................13REFFERENCES ...........................................................................................................................142

INTRODUCTIONSales development is a business process which aims at maximizing the sales of company.Sales plays an important part in the functioning of organization as it helps in generating revenueand ensures future sustainability of entity (Porter, 2014). Therefore, it can be stated that sales isthe heart of growth and prosperity of company. In this report, various aspects of salesdevelopment will be studied in the context of Toyota Company. It is a leading automobilecompany of Japan which is recognized for manufacturing more than 10 million vehicles everyyear. It offers various products like luxury vehicles, commercial vehicles, automobile enginesetc. In this report, learning will be shown regarding the key components of the product as wellas how the product mix contributes to sales and profit. Further, factors affecting buyer behaviorwill be discussed in this report. Thereafter, personal selling techniques will be evaluated. TASK 11.1, 1.2) Key components of product as well as how the product mix contributes to sales and profitabilityProduct refers to as an item, thought, procedure, information, commodity or service thatcan be offered to a market for satisfying the needs or wants of customers. Toyota offers a widerange of luxury, commercial and domestic use vehicles for large number of customers. Companyis first one to launch the Hybrid car concept with an aim of initiating the Eco-friendlyautomobiles in the society. Total product offered by company consists of three elements such ascore, actual and augmented product. Core product refers to the portion of total product thatcustomer is buying in reality (Tsai and et.al., 2013). Actual product refers to brand name,packaging, attributes, label, content and quality. Thereafter, augmented product refers to extraservices offered to customers who has purchased the offerings. Thereafter, components ofproduct can be as follows: 3

Branding: It is a portion of product mix that transmits attributes, image, core values andadvantages of product. Tesco is a well-known brand that is symbolized for its uniquedesign and family focused vehicles that are reliable, safe and economic friendly. Theconsumer report of 2014 states it as a top liked brand while, in 2015, it won the prestigeof being most valued brand among customers (Toyota Most Valued Brand, 2015). 4Illustration 1: Components of product (Source:Tsai and et.al., 2013)

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Sales Development and Merchandising
|17
|796
|57

Sales Development Task A4 - Key Components of a Product, Role of Product Mixture and Customer's Behaviour
|16
|4999
|99

Business Assignment Operation Management
|12
|3580
|62

Concept of Marketing Concept in Current and Future Trends
|22
|6604
|443

Sales Development & Merchandising
|21
|7862
|133

Sales Development Assessment
|13
|4204
|135