This document discusses the key principles of sales management in the service sector, including sales planning, methods of selling, and sales reporting. It also evaluates the benefits of sales structures and how they are organized using specific examples from TUI. Additionally, it explains the importance and advantages of selling through others and analyzes the key principles and techniques for successful selling and how they contribute to building and managing customer relationships. Finally, it explores the importance of developing sales strategies that yield highest profitability and incorporating account management within sales structures.