This report explores the principles of sales management in Tesco PLC, examining key aspects like sales planning, methods of selling, and sales reporting. It evaluates the benefits of different sales structures, including geographic, product, and market-based approaches, and highlights the importance of 'selling through others'. The report also analyzes the principles and techniques for successful selling, emphasizing their role in building and managing customer relationships. Finally, it discusses the importance of developing sales strategies that yield high profitability and the integration of account management within sales structures.