(Doc) Assignment on Sales Management

   

Added on  2021-04-24

13 Pages2759 Words22 Views
Running Head: Sales ManagementTESCO PLCSales ManagementPrinciples of Successful Selling
(Doc) Assignment on Sales Management_1
Sales ManagementP a g e | 1Table of ContentBrief Introduction..................................................................................................................................2Key Principles and Techniques of Selling...............................................................................................5Principles of Selling............................................................................................................................5Techniques of Selling.............................................................................................................................6Building and managing customer relationships.....................................................................................7Importance of developing sales strategies............................................................................................9Conclusion...........................................................................................................................................10References...........................................................................................................................................11
(Doc) Assignment on Sales Management_2
Sales ManagementP a g e | 2Brief IntroductionTesco is a public limited company which was founded in the year 1919 in Hackney, London by Jack Cohen. The 99 year old organization is the third largest retailer in the world (Profits) and ninth largest retailer in the world by Revenue. Tesco stores are located in 12 countries including Asia and Europe and are the grocery market leader in the UK, where it has a market share of around 30 %. The expansion in its appeal was highly successful and the chain grew immensely from 500 stores in the mid-1990s to 2500 stores fifteen years later, and presently there are around 6500 store in and around the globe(Lukic, 2016) Story of Tesla in pictures can be depicted as:Figure 1: First Store of Tesco(Source: Tesco PLC, 2018)Figure 2: Growth of Tesco(Source: Tesco PLC, 2018)
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Sales ManagementP a g e | 3Figure 3: New Supermarket of Tesco(Source: Tesco PLC, 2018)Figure 4: Diversifications of Tesco Empire(Source: Tesco PLC, 2018)
(Doc) Assignment on Sales Management_4

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