Sales Management and Personal Selling for Dego Company: A Case Study

Sales management and personal selling

SALES MANAGEMENT 1
Scenario
Australia bank is recently established which requires the Desktop PC to operate the business.
Dego company offers the PCs to the bank for operating the business. Buyer flies down from
Sydney to Hobart to buy PCs. Raj has to influence the buyer by providing the satisfaction
services to the seller (Cummins, Peltierand, Dixon, 2016).
Raj- Hello, Welcome. Please come in and have a seat.
Buyer- Sure. Thank you. I’m buyer from Australian bank.
Raj- Okay! How was your journey?
Buyer- It is pretty well. How are you?
Raj- I’m pretty good. What about you?
Buyer- I’m good thanks.
Raj- I’m really glad to have a conversation with you.
Buyer- I’ m glad too. Let see how it goes?
Raj- Yeah. I got an email of your company in last week that you are interested to buy PCs
for your bank. Please tell me what kind and quality of PCs you are looking for your and
banks (Rodriguez, Dixon, and Peltier, 2014).
Buyer - Yeah, I am looking for best quality in a preferable budget.
I’m already visited many companies everyone provide heaps of programming and qualities in
a good price.