Sales Management –

This guide provides insights into sales management, including key principles, methods of selling, and sales reporting. It explores the benefits of sales structures and how they are organized using specific organizational examples. The concept of B2B and B2C sales is discussed, along with the importance of sales planning and successful selling methods in managing customer relationships. The guide also covers sales strategy and financial administration for improved profitability.

Sales Management –
Sales Management
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Table of Contents
INTRODUCTION 3
Key generalisation of sales administration in relation to value of sales planning, methods of
selling and sale reporting 4
Measure how principles of sales administration will be various in effect to user and business
purchasing behaviour 6
Critical evaluation supported upon a encompassing understanding of sales management,
construction and merchandising method within an organisation 6
Measure the welfare of sales construction and how they are organized using specific
organisational examples 7
Significance and the benefit of the concept of ‘selling through’ other...................................9
Critically measure the execution of various kind of sales structures using specific
organisational examples 10
Key generalisation and method for successful selling and how they bring to developing and
managing customer relationships 11
Critically examine the utilization of prosperous selling generalisation and method in
application to particular organisational examples 12
Explain the value of processing sales scheme that yield advanced profitability and
incorporated account administration within sales structures 13
Measure how core finance principles and prospering portfolio administration can lead to
accumulated profitability and a competitor bound15
Critically assess and form recommendations on how sales construction and formulation can
better financial property 15
CONCLUSION 16
REFERENCES 17
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INTRODUCTION
Sales management is undertaken as the effective procedure for developing and making from
in sales unit that co-ordinate will the sales executive and dealings by third which is useful for
company to accomplish their target goals and objectives. The significant long-term goals have
the wide range that leads to enhance the sales volume and contribute towards the growth and
profitability. For accomplishing desired objectives sales manager has significant responsibilities
in terms of organising sales prediction developing prominent objectives training and
development sales performance evaluation and many more (Johnston and Marshall, 2016). The
report is based on Ford Motor company which is an American multinational automaker and
headquarters in Dearborn as it is founded by Henry Ford in 1903. Company deals in commercial
vehicles under its own brand and offer luxury cars. The report tends to include the key principles
of sales management that are valuable for sales reporting and designing. It is also analysed that
the benefits of sales structure are organised and managed by the accurate example of company.
The report also understands the importance and benefit of conception of commodities by others
in an effective manner. Furthermore, company also need to evaluate the key principles and
prominent method of merchandising and also include the prominent changes which develop and
manage customer relationship respectively.
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Key generalisation of sales administration in relation to value of sales planning, methods of
selling and sale reporting
Sales management is a procedure which is prominently concentrates towards the applicable
technology and use of sales method in terms of managing the sales dealing of company. It is
important for the business and functioning as it is useful to increase the net sales with the help of
effective products and services that helps in gaining profitability and income (Cummins, Peltier
and Dixon, 2016). Sales management is important for Ford Motor company to reach and improve
the competition with the help of various techniques and methods of distribution to eliminate cost
and increase income. The sales management plays an important role for the business and
commercial sector and for this the prominent principles of sales management considering the
sales planning are mentioned as underneath
Sales planning
Sales planning is the process of organising suitable activities which is important to
accomplish business goals and objectives. In regard of this, sales plan undertake prominent
strategic documents by figuring out the prominent strategies and targets of business through
various sources. Hence, it can be used for some activities by which an individual can perform to
reach their desired goals.
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Process of sales planning:
 Analyze: It depict the concept in which the sales person effectively analyzes the market
condition with the help of market research and also organize proper survey. The sales
person of Ford Motor effectively examines the overall market conditions by analyzing
their place and position against their competitors. They also tend to develop suitable
strategies in terms of exploiting market opportunities for their products and services that
helps in improve sales and growth of company. Hence, with the help of sales planning
process Ford Motor effectively analyze their actual position in market area and take
initiatives to improve it.
 Set goals: Sales planning start when an organization have defined and relevant objective
for their sales team or new product and services. In regard of this, the overall objective of
Ford Motor is to improve their market share and for this, they lead to target prime
customers and market area in terms of improving their sales and revenues. Furthermore,
the sales person of Ford Motor need to set goals that induces them to go beyond their
limits and also out of their comfort zone that should be smart.
 Develop plan: When the goals are set effectively then it is important for the head of sales
to effectively develop plan and take actions for it. Once the plan has been developed and
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actions are planned and organize then the sales individuals need to implement plan
effectively. For this, the sales person of Ford Motor effectively monitors and critically
analyze plan properly before putting it into the action. In regard of this, effective strategic
choices are prominently involved which undertake suitable opportunity cost and Ford
Motor also tends to put more funds into creating an intuitive user experience. In regard of
this, they also need to prepare effective use of suitable values, mission and vision
statement in order to improve their long term strategic position.
 Execute: When the plan is developed effectively then it becomes the duty of sales person
and head to effectively execute and manage plan by having proper communication with
their subordinates and also share relevant documents with them. In regard of this, they
need to develop effective borders for them and effectively develop suitable strategy with
concrete plan by properly mapping their process. In relation with this, Ford Motor tends
to use KPI to effectively communicate with their team members and understanding their
responsibilities while implementing the plan.
 Evaluate: It is the final stage in which the executed plan is being evaluated and revise as
it effectively gives the prominent opportunity to re-analyze the priorities and correct
course which is based on the past success and failures. For this, past records and
experiences plays an important which is being kept by the sales head of Ford Motor.
Hence, to achieve growth and success it is important for Ford Motor to effectively
measure their results with the help of suitable documents and records.
Methods of selling and sales reporting:
There are several methods of selling that are useful for company in terms of promoting their
services within the market. Some of them are mentioned as underneath:
Traditional selling: It is one of the most common methods of sales in which the sales
representative tends to develop healthy relations and tries to close the sale. Considering this
company identify the prominent preferences and requirements of customers that can be fulfilled
in an effective way (Chapman, Schetzsle and Wahlers, 2016). It is permanently concerned with
selling and advertising of product that focus on the requirements of customers and needs. In
terms of Ford Motor, they can use this method in order to promote their services considering the
telecommunication among their potential customers.
Consultative selling: This method and prominent technique is all about the effective
communication among the customer and sales person. This concept is prominently used
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regarding the strategic questioning abilities and skills in order to involve customers and also try
to solve their queries. In relation with Ford motors, we can use this method in terms of getting
accurate feedback and response from their customers regarding their services and facilities.
Discuss the selling methods in detailed with their strengths and limitations
Methods of selling and sales reporting:
There are several methods of selling that are useful for company in terms of promoting
their services within the market. Some of them are mentioned as underneath:
Transactional selling: It is one of the most common method of sales in which the sales
representative tends to develop healthy relations and tries to close the sale (Flaherty and et. al.,
2018). Considering this Ford Motor tends to identify the prominent preferences and requirements
of customers that can be fulfilled in an effective way (Chapman, Schetzsle and Wahlers, 2016). It
is permanently concerned with selling and Advertising of product that focus on the requirements
of customers and needs. In terms of Ford Motor, they can use this method in order to promote
their services considering the telecommunication among their potential customers.
 Strengths: This method of selling is beneficial in order to motivate team members to
enhance their productivity and also eliminate confusion with the help of chain of
command. This method also tends to improve overall level of productivity which is the
simple process to execute. Weaknesses: Transactional selling does not allow personal contact with customers and
also focus on developing their brand loyalty and suitable revenues from their repeat sales.
Consultative selling: This method and prominent technique is all about the effective
communication among the customer and sales person (Cummins, Peltier and Dixon, 2016). This
concept is prominently used regarding the strategic questioning abilities and skills in order to
involve customers and also try to solve their queries. In relation with Ford Motor we can use this
method in terms of getting accurate feedback and response from their customers regarding their
services and facilities (Bolander and et. al., 2017).
 Strengths: This method is useful collecting data in terms of having advance research
before meeting with their customers. This method leads to provide suitable solution
through qualified prospect in order to provide suitable solution.
 Weaknesses: This method of selling need more skills as it is time consuming at least in
beginning.
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Explain how your chosen organization can apply the concepts of B2B and B2C within its
sales management operations using the criteria in the diagram below
Basis B2C B2B
Target market In terms of Ford Motor, the
target market of company for
its customers are quite large in
order to enhance their sales
and revenues.
Here, the target market of
company is limited or small as
they target few business areas
in order to keep their
strategies confidential.
Purchaser Here, the buyer of product is
single individual as they
purchase one product at a
time.
Here, the buyer of product is
multiple or various people as
they purchase products in
bulk.
Buying process Customers of Ford Motor
purchase product in single step
as they pay and get their
product.
Here, other business
organization purchase
products in various steps
include need of recognition,
quantity, development,
number of suppliers,
evaluation, selection and
feedback.
Sales cycle Because of short buying Due to the complex
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process the sales cycle is
short.
purchasing process the sales
cycle is long.
Define and explain the concept of sales reporting
Sales reporting: This method with the prominent that arise within the sales volume of company
considering the stipulated period of time. It is considered as the common form that represent the
prominent trends for the sales volume of company (Sharma, 2016). For this the sales reporting
represent the increment and decrement Trends of facilities and services of company. Hence in
terms of Ford Motor company its sales manager needs to identify the existing trends in terms of
determining the best possible course of action.
Explain how sales reporting is done in your chosen
In relation with Ford Motor, they effectively undertake suitable trends of sales volume
the depict the increment and decrement of trends by offering suitable facilities and services of an
organization. As Ford Motor claimed ditching the monthly model which is useful in smooth out
variances which is being caused by fleet orders. For this, Ford Motor tends to change the heart
and also leads to move back for effective updates. Hence, while reporting sales the commitment
of Ford Motor is to offer suitable transparency which include purposeful, measurable key
performance indicators and so on to effective track their progress.
Sales structures and how they are organized using specific organisational examples
Sometimes staff members do not perform with their full potential that leads to impact the
profitability and productivity of company. In regard of this various policies and strategies can be
adopted by company in terms of making their structure more flexible and better. For this there
are various types of cell structure that can be opt by company and also classified on the grounds
of size and division of industry. For these various types of sales structure are described in the
context of forth motor that is mentioned as underneath:
Geography based structure: Many of the organizations use this kind of structure as it leads to
prominently and hence the profitability and income of company. For example, if sales of the
company are depending on the grounds of Geography then it will allow the salesperson to
examine the market with their research team and also assist in terms of preceding adopting
significant approach to influence the customer base of the particular location (Guesalaga, 2016).
Hence it is helpful in terms of eliminating confusion among the sales members considering the
segment. Besides this it is beneficial for company in terms of clarifying the significant
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obligations and policies regarding their products and also performs major roles with the help of
the sales team.
In regard of this, Ford Motor tends to undertake suitable benefits for it like low cost, proper
territory management that leads towards the low geographic duplication of effort and low
duplication of the efforts with their customers. Meanwhile, in context of Ford Motor, it also
includes limitations like territory sizing that can be challenging for the uneven revenue and
opportunity across geographies.
Product based structure: in this company having prominent information and knowledge
considered in the production services which is quite easy for the company to develop its effective
reputation and image in the market area. This kind of structure is useful by company in terms of
promoting their potential products that are related with automobile and manufacturing. In the
context of Ford Motor company, they sell luxury car and manufacture related products and for
this they can use this kind of structure. It is useful for company as it helps in effective product
line considering each section and concentrate on the specific company. It will allow an
organization to have significant focus on the specific product regarding their business operations.
In relation with Ford, it undertakes suitable benefits like management tends to guide selling
efforts and sales reps develop suitable expertise of product. It includes suitable limitations like
coordination which is required when the sales reps have the same geography.
Market based structure: It is depending on the customer base that exists within the market area
and also known as customer base structure. By this customer have several requirements and
company need to consider all of them in terms of making their image and reputation within the
market. Along with this if sales individual is quite expert in order to deal with several types of
dealers regarding the effective development of various sales units (Pyanikova, Kovaleva and
Zaikina, 2018). It is considered as the important structure because it leads to impact the
prominent result of market on the grounds of decisions motivation and opportunity which is
useful in participating in the market.
In context of Ford motors, it undertakes suitable benefits like, management control can be
strategically allocated to the various markets and sales reps understand the requirement of their
customers and also develop healthy and strong relationships.
Critical Evaluation: Hence, the sales rep are the sales leaders who tends to get succeed
regarding the ability in terms of driving for the sales strategy implementation. For this, the large
portion tends to get succeed undertaking the attribute for the account management abilities. For
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this, successful sales leaders tend to develop their image and overall reputation in order to meet
their suitable revenues and goals by focusing on the overall sales strategy. In regard of this, sales
strategy is the effective plan that leads to meet annual business objectives and also make sure the
long term viability that leads to drive value of future shareholder and represent prominent
strategies that leads to undertake growing market share and launch of new product.
Significance and the benefit of the concept of ‘selling through’ others
There are various types of concept that are used by company in terms of promoting and
selling their effective services in the market area. For this Ford Motor company require several
people that helped company for developing their products and approaching towards the
customers to get desired outcome (Hase and Busch, 2018). Moreover, selling through is the term
which depicts the specific part of commodity which is sold by the seller after shipped by
supplier; It depicts those sales made directly from the side of company and refers to the sales that
made by the channel.
By considering the concept of selling through others, in which consumers tends to
purchase product from another company that leads to make their consumers to deal with their
retailers. It leads to undertake e-commerce websites, shopping malls and so on by which retailers
tends to purchase directly from the producer which is Ford Motor. Moreover, E-commerce
websites which are not owned by company tends to make their product effective in order to sell
things to their consumers. For this, organisations such as Amazon lead to make their own
product and sell it directly to their customers to their products which are made by Ford Motor.
Discuss further means by which the chosen organisation can sell through others
Selling through others is the beneficial method which is being used by organisations in
order to promote their products and services. As in terms of Ford Motor, they undertake
manufacturers, wholesalers, retailers and customer itself.
Significance of selling through:
It is considered as the important factor which is for the small business in terms of offering
high value products to their customers. In relation with Ford Motor company they can manage
their customised products by recruiting effective sales representatives. It is quite difficult for the
company to deal with single product in terms of selling face to face. Selling through you include
that sale which is done with the help of distributors wholesalers and retailers (Horak and
Nihalani, 2016). Ford Motor is the large automobile company that offer well on production
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services and also can offer its products directly to their potential customers. Some factors of
selling through are mentioned as under:
Persuading prospects: For this personal selling skill is very essential in terms of becoming an
effective sales representative that heat to use the affective competence to achieve the chance of
enhancing sales for the business. For this company use effective selling skills in terms of
understanding the effective demand that leads to offer prominent solution which is the important
form of product and services that offer benefit to the company.
Selling complex products: Most of the organisations tend to sell complicate products as they
are capable to reveal products according to the potential of customers and deal with the
prominent approaches and issues. In relation with forth motor the sales representative skill
should be present among the candidates in terms of focusing on the product and its benefit which
is related with the affective judgement and special skills of the manager.
Developing customer relationship: It is considered as the significant aspect of company in
terms of developing the prominent income for the future purpose and becoming the
representative who can use the prominent selling skill to conquer the strong relationship with the
customers (Schrock and et. al., 2018). For this the representative of company need to contact
with their customers in terms of maintaining healthy relationships with their potential customers.
Benefits of selling through:
Selling through is considered as the most beneficial aspect of company considering their
customers and effective commodity. Moreover, if Ford Motor is willing to target their customers
then they can offer the Deluxe on the priority basis with their suppliers and also sell them
immediately. It is useful in terms of developing prominent services which is quite easy to reach
to the potential customers by extending the geographical area of company. For this company
distributes its several products considering the different channels and also undertake prominent
obligations for selling products it is depend on the sales team and for this company need to
provide them effective training (Bolander and et. al., 2017). Furthermore, the sales manager of
company needs to deal with their potential clients undertaking their requirements and also
observe the behaviour and personality of their customers after that they need to negotiate with
them considering the best possible way.
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Key generalisation and method for successful selling and how they bring to developing and
managing customer relationships
Successful selling is all about taking the right step at each and every stage of the sales
process and also undertake effective sales training in order to help sales person to suitably
analyse prominent steps that are useful in order to give prominent training to sales and also
geared towards the selling beginners or selling veterans. Meanwhile, a selling technique is an
effective selling method which is being used by the sales team in order to create revenue and also
help others to sell more things effectively. As this process effectively cover all the steps in terms
of getting fresh and unqualified prospect to customers.
Customer relationship management: CRM is the combination of practices, technologies
and strategies which are used by companies in order to manage and effectively analyse customer
interactions and data throughout the customer lifecycle. For this, the goal of CRM is to enhance
customer service relationships and also helps in customer retention to drive sales growth.
Selling approaches:
 Lead-cold, warm or hot: A hot lead is the qualified lead that effectively give suitable
interest in the product of Ford Motor and here, the sales person is also ready to develop
direct contact by asking for sales. In regard of Ford Motor, they undertake the suitable
level of interest of product, need of product is being fulfilled and the lead has clear and
suitable timeline. In warm lead the sales person is aware regarding their product and also
have interest about the purchasing factor whereas in cold lead the sales person of
company does not show much interest in the intent of purchase of suitable products and
services of company.
 Prospecting: It is the primary factor of sales process which is useful in order to identify
their potential customers as it is also beneficial in terms of setting goals for prospecting
regarding the development of database for customers. In relation with Ford Motor, they
effectively target their customers before in order to sell suitable products and services to
them as it useful to enhance their sales and revenues in terms of increasing the image in
market.
 Pre-approach: It is the suitable factor in which Ford Motor effectively conduct market
testing before approaching their customers which is beneficial to identify risk factors for
them and also develop prominent strategies to overcome form it. This factor is effectively
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being performed by the sales person of Ford Motor before launching their product in
market area.
 Approach: As per this approach, the sales person of Ford Motor suitably approaches their
potential customer in terms of targeting them to increase their overall sales and revenues
which is beneficial for company to gain competitive advantage in market area. In regard
of this, they effectively approach their customers in order to increase their overall sales.
 Presentation: This factor depicts the overall presentation of company towards its
products and services as how they suitably present their products within the market. In
terms of Ford Motor, they need to make sure that how they suitably represent their
products in market that helps in attracting maximum number of customers to enhance the
brand and market value of company in dynamic business environment.
 Handling objections: It represent that how company tends to handle suitable objections
and allegations in terms of protecting their brand image. For this, Ford Motor effectively
use and apply every possible legislation within the organisation in order to protect and
prevent them from facing any sort of legal obligations that can harm their growth and
development.
 Close: As per this factor, Ford Motor leads to effectively wind up with their selling
approaches in order to acquire and retain their potential customers for the longer period
of time.
 Follow up: Here, the sales person of Ford Motor take follow-up in order to get feedback
and analyse the need and preferences of customers regarding the better survival in market
area. As feedback helps in achieving competitive advantage for company that helps in
improving brand image for the long time.
Critically analyse how the key principles of successful selling can contribute to developing a
successful Customer Relationship Management (CRM) in your chosen organization
With the help of successful selling, organisation tends to effectively contribute towards the
growth and development of company by having proper management and developing suitable
interaction with customers. In context of Ford Motor, they effectively lead to develop prominent
interaction with their customers which is beneficial for company to acquire their position in
market and also for the development of the image of company. For this, some the co-relation
points are discussed as underneath:
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 Follow up: As per this factor, Ford Motor need to take follow up from their potential
customers which is useful to enhance their customer base and make modifications in their
existing products and services. Follow up is important in order to make selling more
successful in market with the help of effective development of relationship with
customers.
 After sales service: It is the most common service which is being provided by
organisations to enhance their image in market and also develop healthy relations with
customers. In regard of Ford Motor, they lead to provide after sales services to their
customers to provide them satisfaction that helps in retaining them for longer period of
time with an organisation.
 Handling conflicts: In this, Ford Motor tends to effectively handle and manage
prominent queries and conflicts of their customers which is useful in order to mitigate
their overall issues with the help of prominent techniques of conflict management.
 Attending network events: In this, the sales person of Ford Motor effectively attends
network events which is beneficial for them to enhance their customer base. For this, the
base for developing network is communication as the salespeople of company effectively
develop healthy communication with individuals in order to provide customer satisfaction
with the help of effective selling techniques.
Now explain two advantages and disadvantages of CRM to your chosen organisation
Advantages Disadvantages
 CRM permit for the consolidation of
the information of customers on the
base of deep vision and also leads to
speed up the sales conversion
procedure.
 It tends to enhance the productivity of
staff members by lowering the cost of
time and effectively permits geographic
dispersion of team in order to
collaborate effectively.
 With the use of CRM, the customers do
not have good experience because of
staff over-reliance on the system.
 It also need effective security and data
protection problems with centralised
data as it need a process-driven sales
company.
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Explain the value of processing sales scheme that yield advanced profitability and
incorporated account administration within sales structures
Sales strategies: Sales strategy refers as the documented plan for having effective
positioning and selling of products and services of company for their qualified purchasers in
different manner to get suitable solution from their competitors. For this, the sales strategies offer
clear objectives and guide to the sales of company. In regard of this, some of the examples of
sales strategies in the context of company is mentioned as:
 Address all the needs of customers: Customers have different needs and requirements by
which they are depend on their overall sales journey. In regard of this, the sales person of
Ford Motor effective conduct market research in order to collect suitable information for
the growth and development of market and also spread its products with good features in
order to have technical support.
 Recruit talented people: It is the suitable technique of people which is useful in order to
recruit talented individuals for their sales team and also tries to grow their business. In
regard of Ford Motor, they lead to define suitable sales strategies which is hiring talented
people in order to select exactly the right candidate which is useful in accomplishing the
sales goals of company.
Importance of sales strategies for Ford Motor Company:
Ford Motor has emerging market in terms of targeting their customers and also acquired
distinctive position across the world by offering luxuries products and Quality Services. in regard
of this company tends to plan for the sales strategy and plays an important role for it. For this
there is various importance of sales strategy towards the company are mentioned as under:
Understand the target customers: One of the biggest significances for the sales strategy which
is useful for Ford Motor is to know about their customers including their liking and disliking. For
this company need to make things clear regarding their service by which they can supply their
customer’s effective things and for this they are able to concentrate on the prominent resources
and sales of market.
Higher customer awareness: Sales strategy is important is it useful in generating prominent
awareness among the customers considering the trendy production services it is offered by
company. It is also helpful in terms of developing healthy relations with customers regarding
their belongingness as by this they will be able to purchase innovative products and services on
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the grounds of company. In terms of this food motor need to enhance its customer awareness by
offering them innovative products and services.
Competitive advantage: It is considered as the prominent element of sales strategy regarding
the competitive advantage as in this people have lot of options considering the products by which
they are capable to describe that why people need to choose Ford Motor and also represent their
liability by comparing with their competitors (Gammoh and et. al., 2018). Therefore, while
making effective sales they need to start the prominent thing for the company and take into
consideration the competitive advantage considering the perspective of their competitors.
Measure how core finance principles and prospering portfolio administration can lead to
accumulated profitability and a competitor bound
There are various ways in order to enhance business areas and profitability of company
that undertake eliminating cost, enhancing turnover, increase productivity and efficiency. It is
beneficial in order to expand the new market area in order to develop suitable products and
services. For this, there are various ways to enhance the profitability of company include,
development of strategic plan, determine the success factors for company, execute and observe
the overall budget and seek suitable input from the external side of company.
Critically assess and form recommendations on how sales construction and formulation
can better financial property
Considering this there are several sale structures for company including the Geographic
market and product based it is useful for the company considering its financial viability in an
effective way (Sharma and Syam, 2018). Moreover, for most of the organizations in terms of
undertaking the effective sales structure leads to depict the financial viability and ensure the
suitable strategic benefits over the competitors. By undertaking the Ford Motor, they consider
geographical structure as it is quite effective for the commodities and also the suitable structure
in terms of targeting their customers. It also leads to classify the market in various areas to save
money for the marketing and promotion to make sure the suitable channelizing of the product.
Hence, it is recommended that the suitable strategy which is considered by the Ford Motor leads
to enhance the financial viability to gain the strategic benefits over the number of rivals.
For this, it is summarized that Ford Motor can get effective chance to improve their sales for
their suitable products with the help of opting and developing effective relationships with their
customers by undertaking the Unique selling techniques which is the effective approach for the
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selling through others. Along with this, it is also important for Ford Motor to identify and
develop effective price of product to survive in sector.
Moreover, by undertaking the existing conditions it is suggested that Ford Motor need to
develop and introduce suitable requirements for the several promotional campaigns in order to
promote their product. For this, it is also advice that the company tends to need the suitable
leverage for the customer relationship management system that helps in expanding their business
for the several areas and regional level.
CONCLUSION
By considering the above discussion, it is identified that sales management is the procedure
that tends to develop effective sales force considering the coordination and execution of sales
tools to permit business to prominently achieve the sales objectives. Furthermore, sales
management plays an essential role for company which is useful in achieving several sales target
within the complex situation.
Undertaking the particular product, it is identified that report is based on the Ford Motor
Company that tends to offer prominent products to their potential customers regarding the
effective products and services. For this, it is also examined that effective sales structure for the
products of Ford Motor become stable for the number of investors towards launch for the new
product.
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