Techniques of Doing Successful Sales and Marketing

Sales and Marketing Techniques 1
TECHNIQUES OF DOING SUCCESSFUL SALES AND MARKETING
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Sales and Marketing Techniques 2
Techniques of Doing Successful Sales and Marketing
'If the marketing is right and the sales presentation is right, there's no need to close the sale.'
Initial Post: Qualities of Good Selling
Marketing being a process of understanding the consumer behavior and their wants then
formulating the best way to satisfy those wants, the process needs proper background
research before the actual event. The main aims of a good sales and marketing include
increasing sales, introducing new customers, making existing customers buy more, expanding
the products market share, introduction of a new commodity, and improving the customer
loyalty (Sarin, Challagalla, & Kohli 2012, p. 570). These goals are mostly achieved through
the four basic marketing strategies namely product, price, place, and promotion.
These objectives are achieved through a sales team whose key role in building and
maintaining a strong loyalty between the company and the customers. It should be noted that
customer loyalty is what makes the customer buy more from the company and even
recommend the company's products to another person; friend, family member or a colleague.
The sales and marketing team that try to achieve the above role need to possess some
essential qualities which include assertiveness which make them continue the sales process
without offending the buyer. Other attributes include self-awareness, empathy, problem-
solving, and optimistic. The team needs to develop an effective sales plan that clarifies the
targets to be achieved and the tactics and strategies of meeting them. According to Singh,
Singh, and Banerji (2018, p. 370) after this stage, the sales, and marketing team needs to
come up with sales presentations that would help them when they meet potential prospects.
If the sales and marketing team follow and meet the standards mentioned above and achieve
the targets, then the marketing is right and should be allowed to continue.

Sales and Marketing Techniques 3
Reply Discussion 2: Customer Feedback
Even with excellent sales and marketing strategies from the company, the customer's decision
to purchase the product is based on their perception. The decision by a customer to buy a
commodity, mostly referred to as customer behavior is affected by some factors. These
factors include psychological factors like motivation, perception, attitudes, and beliefs of the
client. Personal factors like age, occupation, lifestyle, and personality. Social factors which
include peer groups and the roles the customer play I the society and in the family. Finally,
cultural factors such as culture, subculture, and class system.
Customers make their decision to make the purchase a product based on the perception they
have regarding the product. Such knowledge and attitudes are got from their past experiences,
and the feedback other users have regarding the product. The people whom the customer
associates with have some influence on the psychological factors that influence the
customer's decision to buy a product (Boneet al. 2017, p. 166). This is the reason why the
customer may be convinced by the marketing team of a given product, but still hesitate to
make the final decision to buy. The experience the customers have or the challenges that their
friends and family friends have faced with the product, such experience influence the
customer. The family and friends experiences concerning the product influence the
customer's behavior given any individual will trust friends and family more than the trust
they invest in other parties like marketers. As illustrated in Samsung Newsroom (2017)
Samsung Company had difficulty in convincing users to buy their product even with the best
strategies in sales and marketing.