Sales Planning and Operations

TASK 2
Sales Plan And Orerations

INTRODUCTION
Sales planning and operations are the vital key
solution to the lock of success. The report is aimed to
provide understanding of the significance of sales in
marketing strategies and evaluate the principles of
selling procedure of a product or service. Role and
goals of management of sales department is also
evaluated in this report. Planning of sales activity for a
service or product is done in order to further analyse
the importance and duties of sales persons. The report
is drawn in context to John Lewis a leading fashion
hub in UK and other countries.

Products and services offered by John Lewis
(Personal Styling)

Service Description
There are number of services and products offered by John Lewis.
The service of personal stylist has gained much popularity
among the customers. The service aims to offer styling of the
customers by style experts. This includes dressing, hair styling,
make-up and accessories. There is a team of experts segmented
to perform all the tasks. There are four styling suits available in
the Oxford street store. These suits are decorated with mirrors,
rails and comfortable chairs.

Marketing strategies for the
service
John lewis has adopted many marketing and promotional
strategies. The promotional mix models adopted by the company
are as follows:
1. Adverstisement Model
• Social Media
• Google, Newspaper, Radio etc.
2. Public Relation Model
• Celebrity endorsment
• Events like catwalks

Impact of service on market shares of
John lewis
Introduction of the service has boosted up the market
shares of the company as well as aided in rising the
growth and development. The service has created
awareness and craze of styling in the customer and has
been proved beneficial for the company.

Public reviews and problems faced by
the company
Public feedback shows that the quality of service is quick
and effective. Although sometimes it becomes difficult
to manage the customer if there is more work load. But
the company has been successful in fulfilling the
demands of customers and customers are completely
satisfied and happy by the service.

REFERENCES
Renz, D. O., 2016. The Jossey-Bass handbook of
nonprofit leadership and management. John Wiley &
Sons.
Ivert, L. K., and et. al., 2015. Sales and operations
planning: responding to the needs of industrial food
producers. Production planning & control. 26(4).
pp.280-295.
MT Thomé, A., Soucasaux Sousa, R. and FRRS do
Carmo, L., 2014. Complexity as contingency in sales
and operations planning. Industrial Management & Data
Systems. 114(5). pp.678-695.

THANK YOU