Case Study Food.com: An Online Food Retail Business

The sales planning is aimed to increase awareness among its target customers and boost the revenue of the company. SMART Objectives AIDA model Attention : Sales team can increase its presence on online sites and medias with attractive slogans and catchy headlines to grab the attention of the consumers (Andrews and Shimp 2017). Desire : The sales team can increase the desire to purchase the food products by giving offers like “Buy 1 and get the second order at 50% off” and“Free home delivery ”

Sales Planning
Student’s Name
Author note

Introduction – Case study
Food.com is an online food retail business
organization.
It offers wide variety of food products
such as burgers, coffee, Green food, wok
among others.
The mission of the organization is to
promote healthy and tasty with innovative
twists to differentiate its food products
from its competitors.

Cont…
The goal and objective of the business
organization to increase 50% of revenue
by increasing its sales.
It aims to capture at least 35% of market
share.
The sales planning is aimed to increase
awareness among its target customers and
boost the revenue of the company.

SMART Objectives
AIDA model
Attention : Sales team can increase its presence on online
sites and medias with attractive slogans and catchy headlines
to grab the attention of the consumers (Andrews and Shimp
2017).
Interest : Interest can arosed among the cosnumers by
offering unique and innovative food products.
Desire : The sales team can increase the desire to purchase
the food products by giving offers like “Buy 1 and get the
second order at 50% off” and “Free home delivery”
(Blakeman 2018).
Action : Call to action such as “Buy Now’ and “Limited
period offers” can induce the customers to make the final
purchase.

Action plan
Marketing survey – To determine the needs and
preferences of the consumers.
Social media marketing – To increase awareness among
the consumers about the availability of the company’s
offerings (Kelley, Sheehan and Jugenheimer 2015).
SEO/SEM- To increase visibility on social media
platforms.
Email marketing – To generate interest and desire among
the consumers along with a call to action (Kerr and Patti
2015).
Advertising and promoting – This is to increase
awareness and generate interest to make a purchase.

Reference
Andrews, J.C. and Shimp, T.A., 2017. Advertising,
promotion, and other aspects of integrated marketing
communications. Nelson Education.
Blakeman, R., 2018. Integrated marketing
communication: creative strategy from idea to
implementation. Rowman & Littlefield.
Kelley, L., Sheehan, K. and Jugenheimer, D.W.,
2015. Advertising media planning: a brand management
approach. Routledge.
Kerr, G. and Patti, C., 2015. Strategic IMC: From abstract
concept to marketing management tool. Journal of
Marketing Communications, 21(5), pp.317-339.
Luxton, S., Reid, M. and Mavondo, F., 2015. Integrated
marketing communication capability and brand
performance. Journal of Advertising, 44(1), pp.37-46.

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