Sampling Frames and Procedure for Desklib

Sampling frames
Frame 1: in order to retrieve students from the Curtin University, it used Curtin page of
LinkedIn. This page consists of many students that range 18-30 from the total of population,
which are studying and searching for jobs. Young students in the university was intended to
go blockbuster as this age group is generally the target audience for any organisation. Group
of young people tend to be supportive in regards fulfil the objectives of questionnaire.
Frame 2: Google reviews and blockbuster websites are used as a source in order to find the
able candidates for the survey. Websites permit the young generation to give reviews and
ratings as per the satisfaction and experience while delegating services from the organisation.
It is quite easy to access to profiles of the reviewers so that we could contact them with the
help of email. Opinions of these people are a credible source of information.
Frame 3: trustpilot.com and productreview.com.au are among the targeted sample frame, as it
will give you different experiences to share through stories. These websites help to permit to
give a review, comment, share, and rate their experiences. Young generation often rely on
technological savvy in order to share their information. With the help of these websites, it
becomes very easy to access the profiles of active members with the direct messaging option.
This further gives an insight into the opinions of the customers.
Frame 4: YouTube channels, instagram, and Facebook are the best way for sampling frame.
People in this framework will have similar and huge variety of interest. These Social media
pages present many proactive customers in the population of interest that will be assisting the
research. It becomes easy to access list of followers and make a direct contact with the help
of Facebook poll. It will further allow delivering survey to those groups and deriving sudden
results. Further, social media platforms permit to contact many people with the help of direct
message in order to increase the participation tendency for survey.

Sampling procedure:
This procedure is used through stratified sampling that will further assist to accomplish more
appropriate representation of population. This procedure of sampling is used to categorize
group of people as per demographic features such as gender, income, preference, and taste.
This sampling is used to accomplish particular in order to get better information.
With an aim to reach maximum-targeted population for appropriate candidates, the
population will be chosen from various sampling frames. Mail in regards to interviews with
few questions will be passed to several students, potential candidates, and abled customers by
linking to the questionnaire. Population will answer all the questions, fill the survey, and sent
back to them through e-mail. By using their answers, list of potential students will be
nominated so that they can participate in research programs. Questions in questionnaire will
help to separate the potential customers for the research.
Stratified sampling procedure has several benefits above simple random sampling. For
instance- with the use of stratified sampling, it is probable to minimise the sample size that is
needed to accomplish the given accuracy. It is quite possible to maximise the accuracy with
same sample size.
Questions, which will be asked through questionnaire are given below-
1. Have you ever been the customer of blockbuster before?
2. Have you ever experienced a negative service on their part?
3. Why do you prefer blockbuster above other services such as streaming?
First two questions are to be answered either “yes” or “no”. The answer sheet will be based
on options, which will be simple, convenient, and easy to understand for the users. This will
filter the outcomes in order to accomplish the favourable features of the population. By
questioning how frequently, the person has remained a repeat customer might give a fresh