Samsung: A Leading Multinational Organization

qwertyuiopasdfghjklzxcvbn
mqwertyuiopasdfghjklzxcvb
nmqwertyuiopasdfghjklzxcv
bnmqwertyuiopasdfghjklzx
cvbnmqwertyuiopasdfghjkl
zxcvbnmqwertyuiopasdfghj
klzxcvbnmqwertyuiopasdfg
hjklzxcvbnmqwertyuiopasdf
ghjklzxcvbnmqwertyuiopas
dfghjklzxcvbnmqwertyuiop
asdfghjklzxcvbnmqwertyuio
pasdfghjklzxcvbnmqwertyu
iopasdfghjklzxcvbnmqwerty
uiopasdfghjklzxcvbnmqwer
tyuiopasdfghjklzxcvbnmqw
ertyuiopasdfghjklzxcvbnmq
Samsung

SAMSUNG 1
Introduction
Samsung is a South Korean based multinational organization. The company leading the
smartphone market at the largest level and beats many biggest brands such as Apple and Sony
and many others (Qumer, 2019). But in the past some few years the company facing many
challenges such as lack of innovation.
The report will assess that what changes the organization has to adopt in order to
overcome the issue with an analysis of Kotter’s eight steps model.
Samsung
Samsung first entered the market in 1988. The company started growing in the year of
2002 and the company continued to grow until 2014 and become the largest market share across
the world (Samsung, 2019). But in the recent past, some years the company’s facing
challenges as its smartphones sales have been decreased around 13 percent in the year of 2017
and it can be seen that the company is losing the ground in the smartphone market because of the
lack of innovation (Warren, 2018).
The company has to find and adopt some changes to overcome the issue and has to
introduce new creativity and ideas and develop the products the same as other smartphone
companies. The company needs to change its environment and culture. Here is Kotter’s 8 step
model which can assess that what changes the company has to adapt and also know how to
deliver it (Das, 2019).

SAMSUNG 2
Step 1: Creating urgency
Change is only can happen when whole staff members and company wants it. The
company has to help its employees and empower them to give feedback on the areas which
required changes immediately. And to creating urgency spokesman of Samsung James Chung
states that company has broadcast program on its company’s internal television channel that help
to communicate the existing problem and instils awareness to overcome the issue (Seoul,
2015).
Step 2: Form a powerful coalition
After creating urgency Samsung has to convince its employees and members that the
company needs to change its strategy as their most products faced decreased sales. It is important
to build a coalition to help company. After drop of sale they have formed a product innovation
team which has different range of skills and experience. The purpose of this team is to
developing production provide solution using customer insight and trendy technologies and
innovation for commercialization.
Step 3: Create a vision for change
The leader has to align new change with the company’s strategy. The company has to
create a strategy and maintain such a culture where employees can receive more flexible culture
and empowered has to be rewarded for creativity and innovations. The company also opened a
software development center which has high technology also providing flexible working shift
and attires that lead employees to lead more creativity (CULC920314, 2017).