Organizational Change: Revitalizing Sea Treasures with Innovative Strategies

RUNNING HEAD: Organizational change 0
Organizational change

Organizational change 1
The Sea treasure is a small retail store particular in the mysterious sea life and high-
end decorations for aquariums. The company is sustaining from the last fifty years, but the
customer’s base is shrinking on the regular basis. The company is also facing scarcity of staff
and closing of stores. Sea treasures are in the urgent need of innovations and creative
changes. Being sales and marketing director, it is suggested to the company to endure
business and upsurge profits by creating an internet site. It is helpful in selling a large
inventory of the aquarium decorator items. The company can make use of Kotter’s 8 step
change model. This model can be followed step by step to provide a base for creating an
exciting company. It can be followed for both short term and long term change.
Establishing a sense of urgency
The first step of Kotter’s model is to create a sense of urgency. The idea of forming
an internet website to trade a large inventory of aquarium decorate objects is necessary for
the survival and success of the organization (Hornstein, 2015). It may spark as the initial
motivation to get things moving. It is a powerful decision to create an environment where