There is an important milestone in the history of Smartphones with Google Wallet, which allows users to store all their credit cards in one place and use their phones as a wireless wallet. The Smartphone industry is expected to survive by maintaining its growth rate due to increasing consumer demands and technological advancements. Samsung, being a leading player in this market, has adopted various innovative strategies such as the Galaxy Note series, which offers value innovation by raising product utility through big screens, thus attracting a huge customer base and increasing profit margins.