Marketing Plan for Samsung's New Drone Product

Principle of marketing

Table of Contents
Executive summary..........................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of chosen company.....................................................................................................1
Current operations of the company – statistics of sales of profits...............................................1
New product background.............................................................................................................1
Micro analysis..............................................................................................................................2
Macro analysis.............................................................................................................................4
Marketing strategy.......................................................................................................................6
Marketing Mix.............................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

Executive summary
Marketing plan is consider as the crucial document of business that is effective for providing
accurate direction to employees for successfully and effectively conducting business practices. It
is essential that company is creating proper marketing plan by analysing macro and micro
factors. In this report market plan is developed for new product by determining micro analysis
and macro analysis. In this marketing strategy is developed with the consideration of STDP
framework. Marketing mix includes 4 P’s that help in developing effective strategies for
business.
INTRODUCTION
Overview of chosen company
For this report chosen company is Samsung. This is one of the well known organisation that is
conducting its practices in Conglomerate industry. Samsung company was developed in year
1938 and founder of this organisation is Lee Byung chul. Head office of Samsung company is
located in Seocho District, Seoul, South Korea (Кулик, 2020). This company is providing
different types of products and services such as clothing, automotive, chemicals, customer
electronics, medical equipments, home appliances, advertising, financial services and many
more.
Current operations of the company – statistics of sales of profits
Samsung company is effectively performing its business practices that lead to directly
enhance sales or profits of business. It has been analysed that global smart phone market as grew
to 19 % but it has been declined by 7% in QoQ as 323 million units is shipped by Samsung
company. This company has retained the number one position with the shipments reaching 58
million units in Q2 of 2021. The global smart phone shipments revenues has crosses the $ 100
billion mark for the first time for a March ending quarter in order to reach $ 113 billion.
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