Innovation and Commercialization

Innovation and
commercialization

 Introduction
 Importance of commercial funnel and application of
NPD for innovation and commercialization
 Innovation Business case
 Conclusion
 References
Table of content

 Innovation is a tool which companies use in their
existing products and services so that they can use it
in their functions to bring some changes and
modifications in the existing range of products which
are offered by the company.
INTRODUCTION

 Commercial funnel is regarded as a sales process or a
revenue funnel. It is based on a buying procedure
which helps a firm to lead so that services and products
are sold in increased quantity. When a company adopts
commercial funnel it benefits them to attract more
people and there are four major aspects to it that is
creating awareness, interacting with customers,
developing their interest and final action.
Importance of commercial funnel