Samsung Galaxy S10

This article provides a market mix description of the Samsung Galaxy S10, identifies the target market, and discusses the promotion strategies used to attract and convince customers to purchase the product.

Running Head: SAMSUNG GALAXY S10 1
Samsung Galaxy S10
Student’s Name
Course
University
Date

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Introduction
The task is going to cover the market mix description of the products and identification of the
target market and strategies used to attract them and convince them to purchase them.
PART 1
Market mix description
Product description
Customers wanted a phone with a front fingerprint sensor, headphone jacks, a phone with a long
life battery and a notch less screen design.
Features of Phone
The phone also has features like
a. Screen display
6.1" Quad Hd+ Dynamic Amoled, infinity-o display (3040x1440), 550 ppi and HDR10+ certified.
b. Camera
Front camera is 10MP selfie camera.The back camera has a triple camera; 12MP Telephoto
Camera, 12MP Wide-angle Camera, and 16MP Ultra-Wide Camera.
c. Battery capacity
3400mAh, the battery life span of the phone depends on the environment of the network, usage
patterns and other factors (Ardito, 2016).
d. Charging

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The phone has a wireless charging speed that is improved and has fast Wireless Charging 2.0, and the
phone is also compatible with wireless charging, cables and power adapters (Xu et al., 2017).
e. Network and connectivity
Location (GPS, Galileo, Glonass, BeiDou), Bluetooth v 5.0 (LE up to 2Mbps), USB type-C, ANT+,
NFC, and WIFI connection 1.2Gbps upload.
f. Memory
The phone has a memory of 8GB with internal storage of 128 GB .The phone also has an
expandable memory and sim card, and it had a dual sim card slot and one microSD slot of
512GB.
g. Audio
It has a dual Bluetooth connectivity, and the phone can connect to two devices simultaneously,
audio playback format, earphones sounds and stereo speakers (Erdenebat et al., 2016).
h. Sensors and buttons
The phone has three buttons the volume key, power key and Bixby key, it has a fingerprint
sensor. Other sensors include Proximity sensor, Accelerometer Light sensor, and Gyroscope,
Barometer and Compass sensors (Ozcan and Velipasalar, 2016).
How / where will the customer use it?

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The customers can use the phone for graphical performance Samsung Galaxy S10 has a Mali-
G76 MP12 GPU of which makes gaming run smoothly.
size and color
They offer colors like black, green, white and blue and its 157g heavy and its dimension are
dimensions: 149.9 x 70.4 x 7.8 mm.
What is it to be called?
The phone would be called Samsung Galaxy S10.
How is it branded?
Samsung branded the Samsung Galaxy S10 because they wanted to come up with a phone that would
be so unique than the iPhones.
How is it differentiated to competitors?
It has a front fingerprint sensor, headphone jacks, a phone with extended life battery and a notch
less screen design.
Promotion strategies
The social media presences help to serve as a place where the company can make
announcements or hold discussions (Blair, 2017).
Unlike their competitor the company invest in the advertisements and other communication
channels they use to market their products. The creation of a unique brand image is pulled out
from the marketing strategies which help establish loyal customers. The company creates a great

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relationship with their suppliers which helps to ensure that their products are always available in
the market especially to their buyers.
PART 2
Identification of target market
The target market for the Samsung Galaxy S10 identify their target market using physiological
ways which involves the lifestyle, the interest and value of their target market for example the
target market of the phone belongs to people with a high social class lifestyle, people who value
phone that have a big screen display and lastly people who are interested with a phone they can
have a smooth gaming time like the young people (Shankar et al., 2016).
Strategies used to attract their target market and how to convince them
Purchasing decision
For this particular product the purchasing decision requires very high decision making this is
because it is a very expensive product and it’s a new brand.
How to convince their target market
Samsung has come up with plans to attract its target market and ways to persuade them to buy
their products, they are using technology and geometric parameters with a design that promotes a
connection of the user and the product such as the front fingerprint sensor the screen display, the
phone come with special packages that help advertise the product such as the capability of a
smooth gaming experience.

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Conclusion
The tasks give a full description of the phone from the internal and external features, they
discover their target market and innovates strategies to attract their customers and convince them
to purchase their product

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References
Ardito, L., Procaccianti, G., Torchiano, M. and Migliore, G., 2016. Profiling power consumption
on mobile devices. ENERGY, pp.101-106.
Blair, M.K., 2017. Using digital and social media platforms for social marketing (pp. 203-216).
Oxford, UK: Oxford University Press.
Erdenebat, M.U., Jeong, J.S., Kwon, K.C., Yoo, K.H. and Kim, N., 2016, July. Mobile 3D image
acquisition and playback system based on computer-generated integral imaging. In 3D Image
Acquisition and Display: Technology, Perception, and Applications (pp. TTh2A-3). Optical
Society of America.
Ozcan, K. and Velipasalar, S., 2016. Wearable camera-and accelerometer-based fall detection on
portable devices. IEEE Embedded Systems Letters, 8(1), pp.6-9.
Shankar, V., Kleijnen, M., Ramanathan, S., Rizley, R., Holland, S. and Morrissey, S., 2016.
Mobile shopper marketing: Key issues, current insights, and future research avenues. Journal of
Interactive Marketing, 34, pp.37-48.
Xu, G., Zhang, Q., Lu, Y., Liu, L., Ji, D., Li, S. and Liu, Q., 2017. Passive and wireless near field
communication tag sensors for biochemical sensing with a smartphone. Sensors and Actuators
B: Chemical, 246, pp.748-755.