1 Introduction 4 2 Samsung business model canvas 4 Infrastructure 4 Value addition 5 Customers’ channel 5 Customer relation 5 Key activities 5 Customers segments 5 Cost structure 5 Revenue sources 6 Value proposition 6 3 Samsung business description on artificial intelligence 7 4 Value proposition and description relative to artificial intelligence 8 5 Supply chain development in artificial intelligence department 9 6 Implementation of artificial intelligence technology 10 7 Artificial intelligence and communication automation 10 8 Artificial intelligence and entertainment in Samsung 11 9 Financial value capture and strategic fit for artificial intelligence 12 10 Customer