Business Model Canvas: Bluesmart

Running Head: BUSINESS MODEL 1
Business Model Canvas: Bluesmart
Organization

BUSINESS MODEL 2
Table of Contents
Succinct Description about the Business.........................................................................................3
Business Model Canvas...................................................................................................................3
Relationships across Nine Building blocks of Business Model Canvas..........................................6
Critical Success Factors...................................................................................................................7
Downside Risk.................................................................................................................................7
Changes to the Business Model.......................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

BUSINESS MODEL 3
Succinct Description about the Business
Bluesmart is an international travel technology organization which produces and develops travel
products with the Internet of Things (IoT) technology. The company started its business
operations in the year 2014 (Bluesmart, 2018). In this year, this brand has introduced a carry-on-
suitcase on the crowd-funding website i.e. Indiegogo. This initiative assisted the organization in
raising $2.2 million in the contributions and it became one of the highest crowdfunding projects
for travel technology product (Bluesmart, 2018). It is headquartered in New York City, United
States and it is offering its products in various international markets such as China, India, and
UAE (Garun, 2016). The major products of this company include Smart Laptop Bag, Smart
traveller bag, Smart Passport Pouch etc. This organization is very innovative as it is producing
the smart bag with smart lock, charger, tracking system, smart weight system, trip planning and
digital alerts. The most innovative thing about Bluesmart is the use of Internet of Things in travel
bags.
Business Model Canvas
Business Model Canvas is template that is created by an organization to describe different
components of an organization. It is visual chart that shows various elements defining
infrastructure, value proposition, finances and customers (Osterwalder, et al, 2014). The business
model canvas for Bluesmart is given below;

BUSINESS MODEL 4
Key Partners
 Technology
partners
 Integrated
communication
solution provider
 Logistics
partners
Institutions
 Suppliers
 Retail partners
Key Activities
 Manufacturing of
smart luggage bags
 Implementing
technology
innovation
 Generating profits
and revenues
 On-time delivery
Value
Proposition
 First smart
traveller bag
manufacturer
 Utilization of
advanced and
smart
technology
 Variety of
products
 Travel bags
with smart
features
Customer
Relationships
 Use of
Innovative
techniques
 Offering
safety to
travellers
 Effective
advertising
and
promotion
 After sale
service
Customer
Segments
 Travellers
 Tech savvy
people
 Smart phone
users
 Mass
population
Key Resources
 Physical Resources
 Human Resources
 IT infrastructure
 Web and software
developer
Channels
 Mobile app of
Bluesmart
 Retail partners
 Web partners
 Online website of
Bluesmart
Cost Structure
 Cost of website maintenance
 Salary to mobile app developer
 Marketing costs
 Costs of raw materials
 Technology costs
 IT infrastructure costs
Revenue Streams
 Sale of travel bags
 Product crowd-funding
 Sponsorships
 Revenue generation from Targeted market
The business model canvas of Bluesmart includes nine blocks which are described below;