Samsung: Strategic Management and Company Analysis

Running Head: Strategic Management
Samsung
Strategic Management
Company Analysis

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Executive Summary
Samsung, a South Korean brand is well known for its high functioning and high technology consumer
electronics product. In the past the company has suffered a major blow because of Galaxy note 7
fiasco and also because of frivolous lawsuit with Apple, the company has a lot to do as a part of its
make good strategy. It is advised that company should focus on three elements to gain the lost
market share and maintain its competitive edge in the highly competitive industry. The company
should create shared values for the nation and focus on building a community, this will help the
company in creating a positive brand image and increased brand awareness. Another aspect the
company should focus is on developing its CSR activities; the CSR activities should focus on
increasing digital literacy across the globe and make people aware of the growing trends and
benefits of the technology. Samsung is an innovative company; it should spend heavily on R&D
activities to come up with superior quality products, products which will resonate on a high note
with the customers, and the technology which can put its competitors to rest. Investment in mobile
technology, Virtual reality and augmented reality will ensure that the company is on a pedestal of
business sustainability. Apple is the biggest competitor of Samsung; it has to ensure that it keeps
strong eye on the marketing strategy of Apple and try to topple it in its marketing strategy through
organic and in organic marketing tools. Samsung as a part of its make good strategy has to create a
strong community of its customers who eventually become its brand advocate which facilitate the
sales process.

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Introduction
Samsung, A South Korean IT brand which has diverse interest in IT solutions, consumer goods,
smartphone and devices is one of the largest recognized names all across the globe. The company
was pivotal in leading the wave of android software around the world and responsible for creating
smartphones for people of all generations. The company has been doing exceptionally well since its
inception, the smartphones of the company are highly innovative, created after extensive study of
the market and are made to deliver high performance for its customers. However, in the last few
years, the image of the company is going down the hill, primarily because of the failure of Galaxy
Note 7. The phone received criticism from all over the world because of a number of fire catching
incident, and all this brought the company in the middle of hundreds of lawsuit and an image which
needs a serious makeover(Grant, 2016).