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Strategic Management Assignment - Samsung

   

Added on  2020-10-22

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SAMSUNG
Strategic Management Assignment - Samsung_1
TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................1MAIN BODY...................................................................................................................................1Description of industry in which Samsung operates..............................................................1Samsung Stated Strategy and its mission statement compared with its competitiors............1Samsung Mission Statement ..................................................................................................1Mission, Vision, and Values support performance targets of Samsung.................................2Mission, Vision, and Value Statements say about Samsung and its leadership.....................3CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
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EXECUTIVE SUMMARYStrategic management refers to the process of devising strategies and plans throughwhich company is able to survive in the competitive environment. In this context, the followingreport will focus on Samsung Strategic Management Process including vision, mission, valuesand strategic plans. It is assessed and description of industry in which Samsung operates isdescribed here. The relationship of its strategic intends with performance, competitors andleadership is described in this report. MAIN BODYDescription of industry in which Samsung operatesSamsung is considered one of the leading organisations operating in electronics andinformation technology sector. The conglomerate organisation is a South Korean multinationalorganisation headquartered at Samsung Town, Seoul. The electronics sector manufactureselectronics goods, products and services to consumers such as television, computers, circuitboard and other electronics equipment (Antonakis and Day, 2017). Information technologysector deals with manufacturing and developing digital technological devices such as smartphones, tablets, laptops, etc. Samsung works in both industries and known for its range ofelectronics and IT products and services. Samsung Stated Strategy and its mission statement compared with its competitiorsSamsung strategy is pronged into two: to prudently expand outside its home market andto equip overseas units with the skills and resources to be self-sufficient. This strategy bringsample of growth opportunities to the organisation through which they are able to achieve greatertargets (Northouse, 2018). This is considered as Samsung winning strategy as with itsimplementation; its management is able to thrive in the global environment and came under top10 Forbes most valuable companies with brand value of $38.2 billion. Samsung Mission Statement In terms of revenue, Samsung is considered as world's largest organisation. Samsungdoes not have any official mission statement but through company's philosophy it can be1
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