Strategic Management: Samsung, UK

Strategic Management:
Samsung, UK

Introduction of the
Company
•Samsung is a large multinational electronic company based
in the South Korea with its headquarters in Seoul (Samsung
UK, 2019).
•The company offers multiple business affiliated
opportunities with its numerous products categories around
the world.
•The company operates more than 50 consumer electronics
product categories around the world (Samsung uk, 2019).

Vision, Mission and Values
with recommendations
Vision:
•To encourage the world with advance, innovative and creative
product design technologies.
• To develop the individual lives and contributes to societal
wealth by constructing a new future (Samsung uk, 2019).
Mission:
•To allocate the resources of technology and human.
•To generate advanced product and services and thus
contributing to a healthier communal society (Samsung uk,
2019).
Values:
The values of Samsung Company comprises of five interfaces
which generally include: excellence, people, integrity, change
and co-prosperity (Samsung uk, 2019).

Vision, Mission and Values with
recommendations –Contd...
Recommendations:
Based on the mission, values and vision of Samsung
Company:
• It must be recommended to focus more on product
enhancement rather than to focus on resources of human.
•As per the competitors are concerned in the UK, the
Samsung Company has to balance their competitive
strength in the UK market in order to gain captivity over
customer retention (Kumar and Pansari, 2016).