SAS System for Customer Experience Analytics to Improve Sales and Customer Satisfaction on Lotte.com
11 Pages2941 Words176 Views
Added on 2023-06-01
About This Document
This project aims to understand why consumers abandon shopping carts on Lotte.com, resulting in a $10 million increase in sales. By implementing the SAS system for customer experience analytics, Lotte.com improved sales and customer satisfaction. The system measures every visitor, improves site efficiency, captures customer demographic information, and more. It also helps in target marketing and identifying shopping cart abandonment to increase sales.
SAS System for Customer Experience Analytics to Improve Sales and Customer Satisfaction on Lotte.com
Added on 2023-06-01
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