Marketing Analysis of Oil and Gas Industry - Saudi Aramco

Marketing Management
Marketing Analysis of Oil and Gas Industry
Saudi Aramco

Introduction
 The following report provides a detailed analysis of the marketing and business
activities of the organization Saudi Aramco- is running the operation in UAE and in
the international market. The Purpose of the report is to evaluate the current
marketing approaches and activities which helps the company to run the operation
achieving growth and competitive advantages

Overview of the organization
 Saudi Aramco is a state owned oil and company
of the Saud Arabia and it is fully integrated global
as well as global petroleum enterprise
 The headquarter of the organization is located in
Dahran in Saudi Arabia and with its extending
operation, the organization employs more than
65,000 staff worldwide (Saudi Aramco 2018).
 The organization is known as world’s fourth-
largest natural gas reserves of 288.4 trillion

Mission and Vision Statement
 Vision- The major vision of the company is to become
world’s leading integrated energy and Chemicals Company
and strengthening its fouls on the long-term future.
 Mission- The mission of the organization is to
diversify the national economy beyond oil and establish a
thriving private sector which could minimize market reliance
on oil and gas. Tis mission will help the organisation to enable
Saudi Aramco to develop the operation to the next level.