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Scm of Unilever Assignment PDF

   

Added on  2021-04-21

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Running head: SCM OF UNILEVERSCM of UnileverName of the Student:Name of the University:Author Note:
Scm of Unilever Assignment PDF_1
1SCM OF UNILEVERPart 1: Company, product line overview and major competitors:Company Unilever Plc.HeadquartersLondon (the UnitedKingdom) Rotterdam (Netherland)Primary ListingLondon Stock ExchangeSecondary listing: SeveralCEOPaul PolmanNet Income7.801 billion Euros (2016)PresenceGlobalBusiness modelSubsidiary Product line overviewMain competitorsFood and drinksKnorr, Bru coffee, CornettoicecreamNestleHome careCif, Domestos, SurfReckit Benckiser, P&GPersonal careAxe, Dove, Clear, Lakme,PepsodentP&G, L’Oreal, MaybellineNew York, ColgatePalmoliveWater purifierPure itLG, PUR(owned by P&G)Part 2: Stages of supply chain design and raw material locations:The following are the stages of the supply chain management of Unilever:Stage 1: Sourcing of raw materials:Unilever sources the raw materials from suppliers from different locations all over theworld. The company maintains stringent quality codes which suppliers of raw materails have toqualify to supply their raw materials which are then stored in the warehouses. The suppliers ofraw materials consist of farmers and distributors, which sell raw materials to companies(unilever.com. 2018).Stage 2: Manufacturing facilities:Unilever process these raw materails at its manufacturing facilities situated in most of itsleading markets. The company acquires local manufacturers in the markets where it has no
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2SCM OF UNILEVERmanufacturing facilities of its own. The raw materials at this stage are located in the warehousesfor processing into finished products (Christopher 2016).Stage 3: Wholesalers and distributors:Unilever distributes its finished products in the markets though a wide chain ofwholesalers and distributors. Distributors enter into contracts with the company to its sell goodsin large areas to wholesalers and retailers. The wholesalers acquire goods from the companies tosell them to retailers in smaller areas (Brandenburg et al. 2014).Stage 4: Retailers:The retailers acquire goods of Unilever from wholesalers and distributors. They sell theproducts to the end consumers. Logistics:The logistics networks facilitate storing of the raw materails, work-in-progress goods andfinished goods throughout the stages of SCM. The transporting companies and the warehousesform the logistics networks of Unilever (Fahimnia, Sarkis and Davarzani 2015.).Part 3: Relationship between suppliers and customers:Unilever maintains a strong relationship with suppliers and consumers through SMCstrategies. The SCM strategies forming and executing take place at three tiers, which are shownas below:TiresPositionDescriptionT1: StrategicSCMUpper levelmanagementForming SCM strategies, market evaluation, newproduct advancement opportunities and counteractingissues and challengesT2: Tactical SCMMiddle levelmanagementDemand planning, planning of inventory and supply ofplanning. Using of total quality management
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