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P1 Scope and Key Concept of International Marketing

   

Added on  2020-11-12

20 Pages6439 Words459 Views
International Marketing

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Scope and key concept of international marketing................................................................3P2 Various routes to market organisation internationally...........................................................5TASK 2............................................................................................................................................5P3 Selection process used to enter internationally......................................................................5P4 Different market entry strategies including both advantages and disadvantages..................7TASK 3............................................................................................................................................8P5 Present an overview of the key arguments in the global versus local debate........................8P6 Investigate how the product, price, pricing and promotional distribution approach ..........10TASK 4..........................................................................................................................................11P7 Explain and analyse the various international marketing approaches your clientorganisation can adapt...............................................................................................................11P8 Compare home and international orientation and ways to assess competitors with itsimplications...............................................................................................................................12...............................................................................................................................................13CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15

INTRODUCTIONThere is requirement of different factors are required to expand business. It is importantto perform activities in way which is affecting business polices. It is essential to analyse marketand then take correct measure. There are possibilities that due to change in external and internalfactors company has to alter their policies. There is requirement of change in strategies so thishas in growth of business (Akaka, Vargo and Lusch, 2013). Firstly business starts in localgeographical boundaries and after this extended to international level. International marketing iscommunicating to different people with people at internation al level. There are many factorswhich are getting affected due to alteration in plans and policies. As per change in politicalfactors there is effect ion business expansion too. There are many marketing concepts which hasto be identified and taken care. Marketing is one of the important department which works toperform activities in better and effective way. This report is based on Newmedia marketingconsultant firm which is thinking to serve all over the world. They provide services like internetmarketing, marketing consultant, e-business consulting, etc. to customer. In this report there isdiscussion about scope and key concept of international marketing, various options throughwhich company can expand their business, process which has to be followed to dealinternationally, advantages and disadvantages of various methods to expand businessinternationally (Berthon, P. R. and et. al., 2012). New Media Solutions is the company whichdeals with IT related consultancy services. This company is situated in UK and they have widecommunication channel with different marketers. They deals in online marketing, internetmarketing, business consulting, etc. TASK 1

P1 Scope and key concept of international marketingInternational marketing is the branch which helps in performing business operations inbetter way. It is essential that company can perform operations in proper manner. There isrequirement of proper knowledge about place where business has to establish. Internationalmarketing is one of the best concept these days it is essential to take actions in proper way, sobusiness can grow. There is requirement of proper planning, organising and staffing, etc. sopolicies can be effected for company as well as nation. It is tough to establish in different nation,so management of company has analyse deeply each and every factor. There are possibilities thatcompany has to change their terms and conditions in order to analyse changes in different andeffective way (Cadogan, 2012). Scope of international organisation in context of New media:-Newmedia is the company which deals with online consultancy services, so to expandbusiness they need to know what has to be done and in what manner. There are possibilities thatcompany does not perform activities in better way. Company can analyse activities in better waybut this is effective with the proper use of marketing techniques. Newmedia is the companywhich do not take policies in better and effective way. Company can perform activities in betterway through using change in plans and policies. There are factors which are using techniques toperform activities which help in achieving targets ion better and effective way (Cavusgil andCavusgil, 2012). Expansion of business has to be after analysing proper measures which are usedto achieve targets. Manager has to keep eyes on activities son they can guide employees to workunder changed environment. It is not essential to that policies related to native place is not sameas foreign country son there is requirement of motivation of workers through which they canexpand business.Concept used in international marketingImport- There is requirement of good services to satisfy need and demand of customer.To give more satisfaction, there is requirement of good quality services. In import there isrequirement of some policies which are related to delivering some good quality product andservices to society. In international marketing, there is requirement of proper change in policieswhich help in delivering good quality product and services (Chung, Lu Wang and Huang, 2012).There are some factors which are related to company and it is essential factor having new and

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