Seagate Technology: Innovation Strategies and Competitive Position

This document discusses the innovation strategies of Seagate Technology, a technology company involved in offering products and services for computer storage. It explores their plans to reduce costs, design unique products, and establish beneficial partnerships. The document also examines the competitive position of Seagate Technology in the industry and its major competitors.

Running Head: SEAGATE TECHNOLOGY 1
Assignment 3
Student’s Name
Course
University
Date

SEAGATE TECHNOLOGY 2
Executive summary
Identifying unique characteristics, lowering product prices, designing their products, creating a connection with
companies that can help them and employing qualified personnel in the enterprise will significantly help them
in upgrade the business and acquire customers from those similar businesses. Good innovation strategies have
to be applied in the new venture in leading industry order to do better business and attract the innovation
strategies have to be very competent and capable to be better than the leading enterprise. The innovation
strategies have to improve business enterprise in order to surpass the competition from major industries, and
Western Digitals which is the leading industry, also identifying the similar leading business and find the
advantages they have over the enterprise.

SEAGATE TECHNOLOGY 3
Table of Contents
Introduction......................................................................................................................................................................... 4
PART 1................................................................................................................................................................................. 4
Leading innovation enterprise and their innovation strategy..........................................................................................4
Seagate Technology innovation strategies.........................................................................................................................5
Seagate technology Target and the effectiveness of their innovation strategies.............................................................6
Additional innovation strategies........................................................................................................................................6
PART 2................................................................................................................................................................................. 7
Competitive position...........................................................................................................................................................7
Major industry competitors and the leading industry......................................................................................................7
Leading competitor and their findings proving the leading industry..............................................................................7
Competitive nature of the new venture.............................................................................................................................7
Conclusion........................................................................................................................................................................... 8
References............................................................................................................................................................................ 9

SEAGATE TECHNOLOGY 4
Introduction
PART 1
Leading innovation enterprise and their innovation strategy
Toshiba Corporation is a multinational Japanese company whose headquarters are located in Tokyo, Japan.
Their most common services and products they offer include communications and information technology
equipment and systems, materials and electronic components, power systems, social and industrial
infrastructure systems, household appliances, consumer electronics, office equipment, medical equipment and
also logistics and lighting.
The company is divided into four organization groups the Electronic Devices, the Digital Products, the Social
Infrastructure and Home Appliances organization. Toshiba improves the qualities of their products more than
any other electronic companies for example they create long-lasting products that offer a high-level quality and
functionality and a cost that has no competition (Nomoto,2017).

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Seagate Technology innovation strategies
Seagate Technology is a technology company based in America. It is a company that is mainly involved in
offering products and services that mainly support the storage of computers, and the products include a hard
disk drive, solid-state drives, and hybrid drives.
According to Pisano (2015), it is advisable for the enterprise to have innovation strategies that will help them
became better than the leading industry operating a similar industry. These innovation strategies include;
a. Cost reduction
Seagate technology plan to reduce the cost prices of their products. This will significantly help in the attraction
of customers and also reduce the competition from the major leading enterprises (Srithip, Suthummanon &
Sirivongpaisal 2017).
b. Designing their products
Employing qualified personnel’s that will develop and design Seagate products in a unique way that will help
attract their customers, also employing personnel’s that will help in different departments like offering training
services, customer services care, rewards issuing to customers and a person who can research on the new
generation trending products. This personnel’s will help significantly in researches of their product and
probably improve in case they discover the competition is very high in order to avoid challenges in the early
stages (Sutthijakra & Intarakumnerd 2015).
c. Differentiation
The innovation of differentiation strategy that will help Seagate technology to offer quality products. This
enables the enterprise to offer a product that is different from the other major competitors which are upgraded
and are designed in a way that they can attract their customers to their products.

SEAGATE TECHNOLOGY 6
d. Making a good relationship with beneficial companies
The innovation of strategic acquisition in the enterprise will help the company to have excellent service
enhancement, and the network expertise will be expanded. The acquisition strategies include; Avago technology
LSI flash business and the Xyratex which is the most significant data storage technology and testing equipment
maker’s providers. The two companies will help the enterprise maintain the price of HDD competition and also
reduce the cost of its manufacturing.
Seagate technology Target and the effectiveness of their innovation strategies
Seagate technology targets to become better than the other major enterprise in the supply of their products and
also to provide their customers with a peace of mind by providing and protecting their customers-customers'
digital lives. However, their innovation strategies have their weaknesses and strengths. The gap of the
innovation strategies is that there many major companies and they also have their innovation strategies to the
market position is very competitive on the other hand the strength of these innovation strategies they are unique,
and even they will help in financial, management issues (Zalewska-Kurek, Kandemir, Englis & Englis 2016). If
these strategies are followed as discussed the enterprise will develop and grow and become the leading
enterprises.
Additional innovation strategies
Seagate technology should be able to manage their financial activities to avoid continuous losing makings.
Also, they should acquire the right personnel’s who can advertise the products to the public and be able to
convince them (Qehaja, Kutllovci & Pula 2017).

SEAGATE TECHNOLOGY 7
PART 2
Competitive position
Major industry competitors and the leading industry
Seagate Technology has tremendous competition from other major leading industries which offer the same
products. Some of these significant industries include the western digital, Samsung Electronics, Fujitsu and
Hitachi, Kingston technology and the Toshiba. Western Digital is the leading industry their products are most
supplied and purchased.
Leading competitor and their findings proving the leading industry
Western DigitalDigital is the leading industry which possesses a strong market competition to the enterprise.
Western Digital is an organization based in American founded in the year 1970 by Alvin B Philips. It deals with
data storage and manufacturing of computer hard disk drives. Its innovation strategies include manufacturing,
designing and selling data technology products, cloud storage services, data center systems, and storage devices.
Western Digital has made history in the industry of electronics due to its intergraded storage products and
circuit maker. It is the leading industry in the manufacturing of computer hard disk drives. They also have a
good connection with very many suppliers who help them in supplying their products they also have very good
and attracting customer services. According to Zhao, Sun, Stoev, and Syu2017) it is evident that Western
Digital is the leading industry
Competitive nature of the new venture
The new venture opportunity is very competitive since it has innovation strategies that will enable them to
provide and offer excellent products and services to their customers, for example, lowering the prices of the
products will significantly help the enterprise in attracting customers and also find ideas to retain their
customers by offering long lasting and high quality products

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Conclusion
Innovation strategies are very beneficial since they are vital points to a successful business. These innovation
strategies help the business to become better than the leading businesses in the industry. Also by identifying the
major competitor will significantly help since the enterprise will come up with ways to be better and modeling
of their products in unique ways (Lüttgens & Diener 2016)

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References
Lüttgens, D., & Diener, K. (2016). Business model patterns used as a tool for creating (new) innovative
business models. Journal of Business Models, 4(3), 19-36
Nomoto, H. (2017). Toshiba Corporation, Yokohama, Japan. Advances in Steam Turbines for Modern Power
Plants, 219.
Pisano, G. P. (2015). You need an innovation strategy. Harvard Business Review, 93(6), 44-54.
Qehaja, A. B., Kutllovci, E., & Pula, J. S. (2017). Strategic management tools and techniques: A comparative
analysis of empirical studies. Croatian Economic Survey, 19(1), 67-99.
Srithip, S., Suthummanon, S., & Sirivongpaisal, N. (2017). Cost reduction of the head stack assembly process in
the hard disk drive industry with simulation modeling and optimization: A
case study. Songklanakarin Journal of Science & Technology, 39(5).
Sutthijakra, S., & Intarakumnerd, P. (2015). Role and capabilities of intermediaries in university-industry
linkages: A case of hard disk drive industry in Thailand. Science,
Technology and Society, 20(2), 182-203.
Zalewska-Kurek, K., Kandemir, S., Englis, B. G., & Englis, P. D. (2016). Development of market-driven
business models in the IT industry. How firms experiment with their
business models? Journal of Business Models, 4(3), 48-67.
Zhao, D., Sun, Y., Li, H., Stoev, K. S., & Syu, M. M. L. (2017). U.S. Patent No. 9,595,347. Washington, DC:
U.S. Patent and Trademark Office.