Seagate Technology: Innovation Strategies and Competitive Position

Running Head: SEAGATE TECHNOLOGY 1
Assignment 3
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SEAGATE TECHNOLOGY 2
Executive summary
Identifying unique characteristics, lowering product prices, designing their products, creating a connection with
companies that can help them and employing qualified personnel in the enterprise will significantly help them
in upgrade the business and acquire customers from those similar businesses. Good innovation strategies have
to be applied in the new venture in leading industry order to do better business and attract the innovation
strategies have to be very competent and capable to be better than the leading enterprise. The innovation
strategies have to improve business enterprise in order to surpass the competition from major industries, and
Western Digitals which is the leading industry, also identifying the similar leading business and find the
advantages they have over the enterprise.

SEAGATE TECHNOLOGY 3
Table of Contents
Introduction......................................................................................................................................................................... 4
PART 1................................................................................................................................................................................. 4
Leading innovation enterprise and their innovation strategy..........................................................................................4
Seagate Technology innovation strategies.........................................................................................................................5
Seagate technology Target and the effectiveness of their innovation strategies.............................................................6
Additional innovation strategies........................................................................................................................................6
PART 2................................................................................................................................................................................. 7
Competitive position...........................................................................................................................................................7
Major industry competitors and the leading industry......................................................................................................7
Leading competitor and their findings proving the leading industry..............................................................................7
Competitive nature of the new venture.............................................................................................................................7
Conclusion........................................................................................................................................................................... 8
References............................................................................................................................................................................ 9