Search and Metrics for Coca-Cola Campaign

Search and Metrics MN5613
COCA_COLA CAMPAIGN Brand’s organic and paid search optimisation techniques by using different metrics and
analytics
◦ There are numbers of techniques that are being used by Coca-cola brand in
order to make its campaign effective. It made use of visual and aural media such
as: radios, poster, cinema, posters, direct mailing and others. All these organic
and paid search optimisation techniques helped it out in communicating or
interacting customers and making them aware about effectiveness of products
and services. Various types of media had been used by this brand in order to
advertise the coca-cola brand in general and drink.
◦ Some organic search techniques that made its campaign effective include:
keywords, optimization of those page titles and using ALT tags wisely.
Optimization of voice search, writing longer content, optimizing for voice
search and taking advantage of you tube SEO were effective search
optimization techniques that were being used by this brand in order to grab
INTRODUCTION
Search metrics refers some performance tracking tools that help companies in setting strategies, prioritizes opportunities and
filling gaps in order to attract customers and making marketing campaign successful. This poster is going to discuss
effectiveness of Coca-Cola’s Omni channel marketing campaign and some affiliate marketing strategies that made it able in
becoming successful.
Effectiveness of brand’s Omni channel marketing campaigns
Omni channel marketing plays a vital role as in this type of marketing campaign, companies main goal is to make sure that
customers’ interaction with brand is consistent. Brand mainly focuses on satisfying customers’ need. In regard to effectiveness
of Coca-Cola’s brand Omni channel marketing campaign, it can be said that through this campaign and by posting some
attractive images on Instagram and other social media platforms, kit attracted numbers of customers. It has maintained a
healthy presence social media and in three ways it has kept itself front of mind for customers such as:
Consumers as creative: In the year 2018, this company launched #Refresh the feed with attractive content and message such
as: we are celebrating #World Kindness day by spreading a little love and positivity.
Takeovers: It found that this company worked with stranger things in order to promote the 3trd season of the popular that is
named 80s themed Netflix original TV series with takeover style approach. It was an attractive idea to grab attention of people.
Christmas: Marketing director of this company commented in its campaign that this year we are going to take iconic
campaign and will make it the biggest by bringing back the elements that people love as it will bring special moment into their
life.
So, on the basis of above discussed some examples of Omni channel marketing campaign it can be said that content and
message was the main effectiveness of this brand.
Brand’s inbound content and affiliate marketing strategies using different metrics and web
analytics
Some affiliate marketing strategies that had been used by Coca-cola that helped
this brand in earning a commission for marketing another’s company. This marketing is all
about a procedure by which affiliate or company who market another brand’s product,
searches for a product that they enjoy. By searching effective products, companies such as
Coca-cola can promote that product and earn a piece of profit from each sale that they make.
There are 4 types of marketing strategies under this that can be used such as: market
penetration, market development, diversification and product development.
In regard to Coca-cola, it found that, it increased sales with coupons, deals and
promotion. It researched and found that customers love the saving power of coupons and they
often search for some services like this such as discount vouchers. So, by providing discounts
and coupons, Coca-cola attracted customers and it dealt with Netflix as by watching Netflix
people love to have coca-cola in order to enjoy movie. So, from this it can be said that Coca-
cola is an effective brand that launched its products in an effective manner by making use of
effective strategies.
Ways as how Coca-cola deals with issues related to data compliance and ethics
It is found that coca-cola faced numbers of ethical challenges that affected its image. It is one
of the largest and the biggest beverage companies in the world and it has a lot of ethical
pressure. This company was involved in misrepresenting market tests, racial discrimination
and disrupting long-term contractual agreement. But this company handled this entire crisis in
an effective manner. It starts complying with all rules and regulations by providing actual
information to customers. It did not mislead customers by fake promises and fake information.
It fulfilled all promises that it made with customers and by providing qualitative products and
soft drinks to customers, it solved all problems and regained images in the eyes of customers.
All these helped this company or brand out in satisfying customers’ needs and making an
effective position in the market.
CONCLUSION
It has been summarized from the above discussion that marketing plays a vital role as a successful market
campaign help companies in promoting products and attracting customers to the great extent. It has further
discussed reasons of maintaining and performing functions in an ethical manner. Search optimization
strategies also play a vital role in attracting customers and increasing selling.
Suggestions for improving brand’s performance
On the basis of above discussion of Coca-cola it can be said that, it needs to organize its network as network
organization can change the way it works and can help it out in satisfying customers’ needs in a timely manner. By
establishing platform services to accelerate data, it can grow and make its brand successful.
By making use of more than one channel such as Instagram, Facebook and others, it can grab attention of people and
can make them aware about its campaign and products that it wants to launch and offer to customers. So, by following all
these recommendations, it can improve its campaign and make its brand successful.