Assignment on The Business Malaysia

Section 1: The Business
Opportunity
Malaysia is a growing economy and provides considerate opportunity to various
businesses to open their ventures in the country. Hence, the wedding industry has been opted for
in this report. The wedding industry in Malaysia is one of the fastest growing industries which
earns up to RM7 billion in one year. In association with this, it is critical to mention that the
industry serves about 300000 couples in the country who try the knot in the country annually and
hence, the millennials are the biggest contributors to the market share. The changing trends and
the emergence of the social media have provided various entrepreneurs to invest in this business.
The wedding planning services comprises of decorative venues, decorations, social media live
updates and other such events. Although many couples plan their own wedding, however,
coordination is an important part of a wedding and requires extra attention and this is where the
role of the wedding coordination comes into place. Other change of events which are crucial in
association with this can be referred to as the smoothness of movement, crowd management, low
key exclusive parties and others. The weddings are much more than themed decorations which
appear more frequently but are also aimed to be involved in guest participation and
performances. The budgets are as per the budgets of the clients. Every year there are various
wedding exhibitions laid up where the businesses promote their portfolio to the visitors.
Description of the service
The wedding business which is being discussed in this report refers to the idea of a
Wedding company in Malaysia. The aim of the business is to give competition to the other
existing wedding planning companies which are present in Malaysia. In addition to engaging in
providing various wedding services like Propose event and a matrimonial procedure, the
business shall also provide the different participants who want to engage in the business of the
firm with an opportunity to gain a videographer, photographer, live band, emcee, bridal makeup,
instant printing service, magic show and other crowd engagement services. The business will
have an online website which will help the firm in functioning and engaging in orders online. In
association with this, it becomes critical to mention that, the firm aims to use the social media as
a tool to target the customers.
Value proposition
The firm will be offerings be priced moderately and high quality services will be
provided. As the firm wants to compete with the current businesses offering the service which
will be provided by the enterprise will comprise of competitive pricing strategies. Hence, the
millennial couples who are on a strict budget will be able to experience a good private and
customized wedding ceremony.

Description of the business model
Key Partners
Music bands
DJs
Wedding
Photography
Hair and makeup
artists
Flower shops
Security services
Free-lance
designers
Location centers
Catering and
restaurant services
Key Activities
Customer
relationship and
networking
continuity
Institute of
partners and other
relevant families
Participation in
wedding functions
and fairs along
with organization
of wedding
activities.
Value
Proposition
The enterprise is
present with the
families before
and after the
wedding.
The enterprise
offers various
wedding packages
which are
affordable yet
attractive.
The wedding
enterprise looks
out of invites and
other
communication
records.
Offers wedding
ceremonies and
arrangements at
adequate
locations.
Customer
Relationships
The wedding
company
maintains
adequate
relationships
through personal
assistance before
and during the
wedding
Moreover, as the
firm is managed
by experienced
managers, the
customers can
assure a good
time.
The firm will
offer anniversary
gifts to the
different
customers.
Customer
Segments
.
The customer
segments which
are essentially
served by the
enterprise can be
mentioned to be
as follows:
Young couples:
The young
couples often
have fancy ideas
which need
assistance.
Low budgeted
clients: Some
clients just require
coordination
activities which
are essential to be
conducted by the
enterprise.
Star weddings:
The company will
Key Resources Channels