Managing Conference and Events

MANAGING CONFERENCE
AND EVENTS

Table of Contents
INTRODUCTION......................................................................................................................................3
LO 1............................................................................................................................................................3
Investigation of various dimensions and categories of events and explanation of their
differences by using examples............................................................................................................3
Features and current trends that are influencing the events sector through using examples....4
Analysis of event trends in order to explain how these events are adapting to stay innovative 5
LO2.............................................................................................................................................................6
Designing of event layout for correctly setting up conference room to meet the client brief
requirements..........................................................................................................................................6
Additional services available within a conference............................................................................7
LO3.............................................................................................................................................................8
Exploring different roles and responsibilities in event industry.......................................................8
Current job opportunities in event sector...........................................................................................9
Review of management skills and personal attributes required in event industry.......................9
Recommendations for meeting stakeholder’s requirements.........................................................10
LO4...........................................................................................................................................................11
Appropriate measures required for providing a safe and secure event venue for guests and
staff.......................................................................................................................................................11
Recommendations for improving and safety in the music concert...............................................12
CONCLUSION........................................................................................................................................14
REFERENCES........................................................................................................................................15

INTRODUCTION
Event management refers as managing the ceremonies, formal parties,
weddings, concerts, festivals within the hospitality and tourism industry. Conference
management is associated with managing corporate events, meetings, seminars within
the hotel industry for a business purpose. As per the scenario I as a newly appointed
assistant in London Marriott Hotel Country Hall, I am producing a report to manager for
addressing them topic covered in learning outcomes. It is the hotel located in
Westminster Bridge road, SE1 7PB in London. The management of the hotel is done by
Marriott International. The hotel is opened in September 1998.
The report will cover investigation of various categories and dimensions within
the event sector. It will examine conference and event room setups to define
professional standard requirements. Furthermore, it will explore management skills that
are require to working for events. Lastly, it will provide measures to manage safe events
and secure environment for guests and staff.
LO 1
Investigation of various dimensions and categories of events and explanation of their
differences by using examples
Different categories and dimensions of events are as follows -
Wedding - This is associated with the wedding arrangements, decoration. A
professional wedding planner is appointed who is responsible to look after all the
arrangements related to the client's wedding. For example, couples generally spend
huge amount of money for their wedding so that the wedding is done well organized.
Destination wedding is popular in Event industry.
Private parties - These includes birthday celebration, engagement, family parties etc.
This party is organized by event management so that people are able to spend good
quality time together.

Corporate events - These events are generally organized by businesses or
organizations to have a good time with clients and employees. These parties are helpful
for increased the bond with the business partners. Thus, the Event management play
efficient role to organize such parties.
Conferences - People assemble together in order to exchange information, debate,
discussion etc. This are generally organized to have a discussion about a certain topic
in a business (Getz and Page, 2016).
Promotional events - It is commerce oriented event for the motive of increasing the
sales. In this event the companies do marketing of their products to increase the
awareness of their product among the customer.
Award ceremony - This ceremony is organized to appreciate the work of individuals
which they have done for organizational success or their personal welfare. The
individual might be an employee, celebrity or anyone else who has achieved something
is awarded in such events.
Festivals - The festival can be a music event or religious events. This event can be
happen on Christmas Eve, New Year or might be a music concert in which the singers
came to sing in front of large number of audience. For example, event manager of
Marriott hotel need to consider about the arrangement in such events because the
crowd of people is generally large.
Features and current trends that are influencing the events sector through using
examples
The various consideration or features related to the events are dependent upon
the event type.
Firstly event sector need to consider about the purpose of the event then decide
about the arrangements. Type of client which is coming in that event need to be
addressed by event sectors in this the room or hall is book as per the number of guests
and location is also decided as per the guests preference (Kim and Kaewnuch, 2018).
The decoration and arrangements is done as per the choice of client and overall budget.