Corporate Social Responsibility at Apple: Initiatives and Challenges

CSR

Abstract:
CSR is a business approach that is contributing towards sustainable growth by focussing
on social, economical & environmental payback to different stakeholders. There are some of the
issues that are associated with corporate social responsibility process at Apple that includes
problems because of overtime compensation, safety risks, health risks, communication gaps that
is leading to widespread unsafe working conditions amongst its employees. For this apple is
working towards effective CSR approaches that is towards being more energy efficient and
recyclable. The CSR activities of Apple are directed to be more reactive then proactive in the
environmental sector because of environmental groups.

Table of Contents
Abstract:...........................................................................................................................................2
MAIN BODY...................................................................................................................................4
Conclusion.....................................................................................................................................10
REFERENCE.................................................................................................................................11

INTRODUCTION
Corporate social responsibility is a business model that is helping business to be more
socially accountable to public and other stakeholders. It is also regarded as corporate citizenship
as organisations have to deal with aspects of society and other environment frameworks that may
have affecting in social, environmental and economic way. Corporate social responsibility is a
medium to enhance worker morale at the workplace. Organisations are working towards
undertaking specific corporate social responsibility projects and various programmes as part of
CSR committee of the business. Generally these efforts are revolving in terms of promoting
education, employment enhancing, environment sustainability, women empowerment and
promoting of better healthcare (Abbas, 2020). Corporate social responsibility at Apple is based
on initiatives that are talent by Lisa Jackson, who is the vice president of environmental
initiatives. There are approx more than 1 million people who are working in apple supplier
facilities. The overall operations of the organisation have a considerable implications on the
society.
In UK, Apple has partnered with blue stone natural farms for the purpose of
transformation of compostable materials that are generated on-site in form of organic material to
be used on farm. In tech giant there has been launching of 100 kilowatt rooftop solar project at
learning premises for special children in Philippines. There has been addition of 50 Kilowatt
solar power system and 260 kilowatt hour battery to supply clean electricity to off grid fishing in
communities at Thailand (Sharma, 2019). The multinational technology is providing various
training course to 4 million people since year 2008. Apple has also attained competitive
advantage by offering additional benefits to their employees such as expectant mothers can take
off for weeks. Apart from this there has been enforcement of seller code of conduct that is
claimed to be most difficult in electronics industry. In 2018 apple has removed some of the
mineral suppliers from the overall supply chain for not being able to pass. They have interview
approx 52000 supplier employees to share their workplace experiences. Presently the report there
is analysis of various aspects of corporate social responsibility principles that are helping
organisations for achievement of higher competitive advantage in the external environment.
Corporate social responsibility initiates are not just limited to one segment but they are parted
across various functional areas that may include environment sustainability, human rights