Developing Self-Defence Tools and Equipment: A Business Plan

ENTERPRISE AND ENTREPRENEURSHIP
STUDENT NUMBER -

Table of contents
• Introduction
• Motivation for the choice of business
• Process through which I went to generate this business idea
• Feasibility studies conducted
• Detail of the product or service to be offered
• Potential market opportunities
• Attractiveness of the industry
• Vision of the business
• References

Introduction
The report will be describing a business that involves in the development and creation of self-defence tools,
equipment, and gadgets for enhancing the safety and security of people in their day to day lives. The
presentation will be describing the motivation that pursued the need for developing such a project or business.
It will also describe the process in order to create a suitable business idea with the help of feasibility studies.
Moreover, it explains about the detail of products or services that are offered by the company and its potential
market opportunities. Further, it will also describe the attractiveness of the industry and vision of the business.

Motivation for the choice of business
Armor Ring is basically a manufacturer and seller of self-defense
tools, equipment or gadgets, mainly in the form of rings. The main
reason behind developing the self-defense tools and equipment is
deterioration of the secure environment in South-eastern Europe and
it's nearby areas. The increasing cases of robbery and thefts in the
daylight have intensified and numbers of cases for women abuse and
assaults have also risen. I would like to take an instance of my own
experience, on a day when I was walking from my office to the
nearby metro, suddenly a robber assaulted me for money and I was
left with no choice at that place.