Starting a New Business of Home Care Services for Seniors and Children

Enterprise and
Entrepreneurshi
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Contents
Enterprise and EntrepreneurshipContents.................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
The process you went through to generate this business idea...............................................5
Feasibility studies conducted....................................................................................................5
Details of the product/service to be offered.............................................................................5
Potential market opportunities.................................................................................................6
Financial Projections...................................................................................................................6
Vision for your business............................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCE................................................................................................................................10
REFERENCES..............................................................................................................................12
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INTRODUCTION
Entrepreneurship is defined as extraction and creation of value that used by people by
launching new product and services. This is important for each organization or individual to
analysis competition and formulate business activities that can help to develop business
productivity. In other words, entrepreneurship is the act of starting and running their own
business and managing business activities. The current report is based on starting a new business
of Home care services where seniors and children would be care of properly. It has seen that
background in care and hospitality can go a long way to support housebound seniors who require
home care (Katz and Green, 2018). The name of organization is H+ Care that will help to
provide home care to people and managing all functions. As aged people needs someone who
live nearby and help them in their routine work. The demand of home care service is increasing
day by day where a business is set up by involving more team members that provides right care
to old people. The report will help to increase the business activities by implementing all
strategies and planning. This supports to develop productivity and performance. The report
covers motivation for choice of business, process, feasibility study, product/services to be
offered, potential market opportunities, attractiveness of industry and visions that supports to
develop business.
MAIN BODY
Executive Summary
For managing a business and developing activities there is need to have effective
planning that used by business concern for the purpose of attaining competitive advantages.
Strategy is defined as roadmap that states step by step activities that needs to be done timely. H+
Care is newly organization that will provide home care services to aged people and children.
This business would help to manage all functions (Heikkilä, Bouwman and Heikkilä, 2018).
Vision, mission/ values
The vision statement of H+ Care is “To deliver high quality care and improve healthy
quality of life for people”.
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The mission and values of H+ Care is “To maintain empathy, community, respect,
diversity and integrity while offering services.”
Company description
The H+ Care service is going to structure for keeping aged people healthy and safe. The idea
is related to providing caring services to people needed people and making feel them good. This
would help to develop business activities in changing environment. As overage people faces
many problem in doing their day to day work so that they needs a full day take care who could
provide services and give quality of life (Biech, 2019).
Opportunity and research market
When a plan is decided to start business then there is need to conduct environment
analysis that could help to know which factor might be affect organizational productivity. The
PESTLE analysis for H+ Care is defined below:
Political: H+ Care has taken government approval for starting their own business in
home care that will help to develop business activities.
Economical: After Covid-19 rate of inflation have been increased in UK that might be
created challenges for H+ Care to operate their business of having high cost of home care
services (O’Donnell and Dahl-Popolizio, 2018).
Social: The team members of H+ Care follows common culture will treat their patients
properly by providing home care services that supports to develop organization.
Technological: H+ Care will use technology and innovation in their home care services
that can help to regulate the business properly (Hacklin, Björkdahl and Wallin, 2018).
Legal: H+ Care will follow employment, data protection, equality legislations that
supports to operate a business in changing environment.
Environmental: H+ Care focuses over minimum wastages, CSR activities, and reducing
pollution for making feel good to their customers (Azam, 2020).
Motivation for choice of business
To start a business there is need to analysis the market and introduce effective plans which
used to develop the organizational productivity. The idea of business came in to mind after
analysing market and comes to know people is demanding home care services for their elders.
This idea motivated to start a new venture of home care to old ages and children as they needed.
After analysing market, it has defined as when people goes to hospital and other clinic take time
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