Self Reflection Paper on Creativity, Innovation and Design in Business Management

This self-reflection paper discusses the significance of creativity, innovation and design in a business organisation. It covers contemporary perception of creativity, innovation and design, factors that trigger creativity and innovation within a group of individuals, and innovation management tools. The paper also introduces the methodology of design thinking.

Running head: SELF REFLECTION PAPER
Business Management Creativity, Innovation and Design
Self-reflection paper
Name of the student:
Name of the University:
Author note:

1SELF REFLECTION PAPER
Film or cinema is described as an art form that makes a huge impact on the minds of
people (Crystal, 2013). It is observed that for the making of a film, it goes through three vital
phases. During this period, a group of people come together to form a working organisation
that has characteristics obstacles of motivation, structure and leadership. Therefore, it is a
temporary organisational unit where a group of individuals collaborate and create an
innovative product in the form of films or cinemas (Burke & Morley, 2016). For any
organisation to accomplish its goals and objectives, creativity and innovation plays a
significant role. I believe that implementation of creative ideologies gives rise to innovation.
Therefore, the contribution of creativity, innovation and design plays an effective role in
creating an artistic form of a film. It is observed that in the production and post-production
phase of a film production the role of sound and lighting plays a significant role. It is here
where the people involved in this department applies creative ideas that gives rise to
innovation in itself. In my opinion, creativity and innovation are fundamental part of the same
process. In the course as well a close relation between creativity and innovation has been
established that is similar to my ideology of creativity and innovation.
In my course, a contemporary perception of creativity, innovation and design is
covered. It has efficiently helped me to realise the significance of creativity, innovation and
design in a business organisation. In my opinion, the contemporary business market is highly
competitive and in order to survive and gain success in such competitive industry, an
organisation has to deliver creative and design innovative solutions or services that stands out
from the rest of the competitors (Anderson, Potočnik & Zhou, 2014). This course has
provided me to instigate innovation and creativity in myself and approaches with the help of
which I could implement in my performance. For instance, in an individual level factors such
as motivation, cognition ability, personality, influence the creativity and innovation.
Similarly, the course helps to identify other factors as well in organisational and group level

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for the purpose of stimulating innovation and creativity. This knowledge will help me in my
career as I will be able to utilise and sharpen my skills for enhancing my creativity and
innovation. In addition to this, the creative problem solving process (CPS) that is discussed in
this course elaborately, will help to expand my domain of creativity. The course offers me
distinctive theoretical explanations which will guide me in overcoming the challenges that I
may face in future. I believe that business organisations are highly characterised by risk and
uncertainty, and with the help of systematically applying creative thinking I will be capable
to overcome these obstacles (Chalmers, 2013).
Prior to this course, I did not realise that it would be possible for stimulating
innovation and creativity within a group setting. However, after the completion of this course,
I realised that there are certain factors that can trigger the level of creativity and innovation
within a group of individuals. This will help to give out a product that stands unique and
innovative than the rest of the competitors in the market. For example, factors such as
structure of the organisation, leadership, working environment and so on are some of the
factors that influence, creativity, innovation and design at the group level. An important part
of the course is the discussion of Innovation management that proves to be an efficient
learning for me that would guide me in my career. With the help of innovation management
an organisation can develop new ideas, process that would benefit it for bringing in creativity.
Innovation management is one of the significant part of this course. It is the procedure that
offers a set of tools with the implementation of which the organisation combine innovation
processes and change management (Langley et al., 2013). For instance various innovation
management tools such as brainstorming, portfolio management, product life cycle
management and so on helps to enhance the creative level of each individual within a group.
This course cleared my misconception that creativity is not an attribute of a lone individual

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instead innovation can only happen with the equal creative contributions of each individual
within a group.
This course influenced my perception about creativity, innovation and design
extensively. The close relationship between creativity and innovation made me realise that
creativity and innovation are two sides of the same coin. A creative idea of an individual
gives rise to innovation (Majchrzak & Malhotra, 2013). The course also helped me to identify
various techniques and procedure with the help of which I can enhance and develop my
creative thinking. The course even helped me clear my misconception about creativity that it
is not possible for an individual to enhance their level of creativity. The various innovation
management tools such as brainstorming, mind maps and so on, helps an individual to
enhance their creative thinking. The course also introduced me with the methodology of
design thinking with the help of which an innovative idea may emerge. These concepts will
help me in my future profession since, the significance of creativity, innovation and design in
every field of profession.

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References
Anderson, N., Potočnik, K., & Zhou, J. (2014). Innovation and creativity in organizations: A
state-of-the-science review, prospective commentary, and guiding
framework. Journal of management, 40(5), 1297-1333.
Burke, C. M., & Morley, M. J. (2016). On temporary organizations: A review, synthesis and
research agenda. Human relations, 69(6), 1235-1258.
Chalmers, D. (2013). Social innovation: An exploration of the barriers faced by innovating
organizations in the social economy. Local Economy, 28(1), 17-34.
Crystal, D. (2013). A global language. In English in the World, 163-208. Routledge.
Langley, A. N. N., Smallman, C., Tsoukas, H., & Van de Ven, A. H. (2013). Process studies
of change in organization and management: Unveiling temporality, activity, and
flow. Academy of management journal, 56(1), 1-13.
Majchrzak, A., & Malhotra, A. (2013). Towards an information systems perspective and
research agenda on crowdsourcing for innovation. The Journal of Strategic
Information Systems, 22(4), 257-268.