Pizza Club - Promotion, Sales, and Scheme Interview Analysis

This assignment presents a semi-structured interview conducted with a customer regarding their experiences with Pizza Club. The interview explores various aspects, including the frequency of visits, preferences for dining in versus ordering out, and the rationale behind these choices. The customer's priorities regarding taste, price, and quality are also discussed, along with their overall assessment of Pizza Club. The interview further delves into the customer's recommendations for improving their experience, touching on areas such as product variety and special offers for specific customer segments. This assignment offers valuable insights into customer perceptions and potential areas for Pizza Club's improvement.

Semi-structured Interview
Topic – promotion sales and scheme of pizza club
Q1.Have you been to pizza club before? With whom and how often?
Yes, I have gone to the pizza club with my family and friends. As Pizza is my favourite
food, I try to visit this store almost every week.
Q2.Do you prefer to order in or go out to eat? Why so?
I prefer to go out to eat pizza. Sometimes, they offer special discounts, launch new items
of pizza, provide combo offers, and gather direct feedbacks from customers. Hence, it is good for
me to visit over there. However, I also order pizza in my home when it becomes impossible for
me to go out. They deliver items within time and sometimes they give free beverages to their
regular customers and offer free delivery charges.
Q3.If given a choice between taste, price and quality, how would you prioritize and why?
The price is very reasonable according to the quality of pizza, which the pizza club
delivers. I have visited other well-known pizza shops but they charge higher prices for the same
amount of pizza with same quality compare to pizza club. Moreover, they provide some
discounts on pizza to their customers for one hour daily.
Q4.What do you think about pizza club?Any recommendations to improve your experience
at pizza club?
My experience is very good regarding the service and product quality of pizza club. They always
try to maintain a good relation with their old and new customers. As people are becoming very
health conscious and some customers prefer to eat veg-items, it is essential for this shop to
enhance product varieties. For children and old customers, pizza club can offer some discounts if
they celebrate their special days, like birthday, there.