Customer Feedback Analysis: Pizza Club Promotion Sales

This assignment involves analyzing customer feedback on the promotion sales and schemes of Pizza Club. The customer, who is a regular visitor to the store, provides insights into their preferences for ordering in or going out to eat, prioritizing taste, price, and quality, and offers recommendations for improving the experience at Pizza Club. The analysis provides valuable information for the store to enhance its product varieties, offer discounts, and improve customer satisfaction.

Semi-structured Interview
Topic – promotion sales and scheme of pizza club
Q1.Have you been to pizza club before? With whom and how often?
Yes, I have gone to the pizza club with my family and friends. As Pizza is my favourite
food, I try to visit this store almost every week.
Q2.Do you prefer to order in or go out to eat? Why so?
I prefer to go out to eat pizza. Sometimes, they offer special discounts, launch new items
of pizza, provide combo offers, and gather direct feedbacks from customers. Hence, it is good for
me to visit over there. However, I also order pizza in my home when it becomes impossible for
me to go out. They deliver items within time and sometimes they give free beverages to their
regular customers and offer free delivery charges.
Q3.If given a choice between taste, price and quality, how would you prioritize and why?
The price is very reasonable according to the quality of pizza, which the pizza club
delivers. I have visited other well-known pizza shops but they charge higher prices for the same
amount of pizza with same quality compare to pizza club. Moreover, they provide some
discounts on pizza to their customers for one hour daily.
Q4.What do you think about pizza club?Any recommendations to improve your experience
at pizza club?
My experience is very good regarding the service and product quality of pizza club. They always
try to maintain a good relation with their old and new customers. As people are becoming very
health conscious and some customers prefer to eat veg-items, it is essential for this shop to
enhance product varieties. For children and old customers, pizza club can offer some discounts if
they celebrate their special days, like birthday, there.