Investigative Report: Sentiment Analytics & Product Development - Social Media Analytics

Social Media Analytics
Table of Contents
Executive Summary: .................................................................................................. 3
................................................................................................................................... 4
1.Chatbots Value Proposition and Business Opportunities for Facebook Artificial
Intelligence ................................................................................................................ 4
2. Characteristics of Chabot and Adaptable AI Capabilities to Develop Chatbot with
Human Personalities...................................................................................................4
3.Commercial Use Cases of Chatbots and Facebook’s AI Capabilities......................4
4. Three Specific Actions for Facebook AI before developing and testing a chatbot...4

References .................................................................................................................5

Executive Summary:
Technological advancement is one of the most important process in the business
world, firm consider those technologies and advance level of software to target their audience
and introduce their new product. Use of AI is becoming common in social media marketing
process, certain technologies including Chatbots system taking over marketing console for
betterment (Younus, 2021). This report will discuss value proposition of chatbots and
business opportunity available with Facebook with AI. Later this report will discuss
characteristic of chatbots and AI capabilities mimicking human personality. Later this report
will discuss commercial cases for adopting chatbots in customer service. At last, this report
will discuss recommendation for Facebook AI.