SEO Techniques and Data Analysis for Website Traffic Measurement

REPORT BASED ON BLOG

Table of Contents
INTRODUCTION...........................................................................................................................3
SEO techniques................................................................................................................................3
Data Analysis...................................................................................................................................4
Reflection.........................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is an important concept that lead to raise the success of the company and assist in
accomplishment of its goal. Analytics plays an important role in terms of measuring the success
and the traffic towards the website. This report discusses the SEO techniques along with a
discussion of analytics followed with reflection.
SEO techniques
SEO:
It is an important process which is used to make optimization of website technical
configuration, content relevance along with linking popularity so that the pages will become
more feasible, relevant and popular towards the search queries of users. It also makes
improvisation in the quality and quantity of website traffic from search engine (Bhandari and
Bansal, 2018). It can also be defined as a process of getting traffic from free, natural, editorial,
search results in search engines. With the use of SEO, the traffic can be brought towards the
website page that will lead to raise the sales and the popularity of the website.
Techniques:
Updating of old content:
This is an important technique of SEO which will lead to bring traffic towards the
website. By updating the old content on the website along with inclusion of new content will
lead to attract the customers towards the website and thus raise the traffic (Veglis and
Giomelakis, 2019). This can also be justified with the blog based on Top 5 cities of Bulgaria
which contain the latest content and thus raise the traffic of viewers towards the blog.
Focus towards the user experience:
With the focus towards the user experience the traffic towards the website can be raised.
Making an upgradation in the content and the raising of experience of the customer towards the
website will lead to raise the traffic on website (Sharma and et.al., 2019).
Use of images:
Use of images in the content and on the website will lead to attract the customer and thus
raise the traffic towards the website. This means use of images will lead to raise the searching of
the website and thus assist the SEO. This can be clearly justified in the blogs under which the
images are being used that raise the attraction of the viewers towards the blog.